My Celebrity Life

I’m A Celebrity shatters ratings record as 12 million viewers tune in for series launch from Gwrych Castle

Ant and Dec will be delighted (Picture: Rex)

I’m A Celebrity… Get Me Out Of Here! smashed ratings records with its highly anticipated return on Sunday night.

ITV’s reality show favourite is back with a twist, as the typical Australian jungle camp has been replaced by the eerie Gwrych Castle in Wales after the coronavirus wreaked havoc on boss’ plans.

People across the country were clearly intrigued to see how the new-look programme will come together, as an average of 10.9 million tuned in across its slot from 9pm to 10.30pm.

The audience was the show’s biggest since the 2018 final, with a peak of 12 million joining in the fun as Ant and Dec hosted from Wales for the first time.

More than half the available TV audience – 51.9% – were watching, which was a million (10%) more than last year’s average.

The launch was also the second biggest for I’m A Celebrity 2013, and ranks in fifth for the show’s long history.

The episode ranked as the fifth biggest programme on any channel so far in 2020, only beaten by the Queen’s Address and PM Boris Johnson’s Covid-related statements.

Taking away news programmes during a unique year, it also hit the biggest overnight audience on any channel since the Gavin & Stacey Christmas special on BBC One last Christmas.

The successes don’t stop there, as the launch pulled in I’m A Celebrity’s biggest ever share of 16-34 viewers with 77%, working out an average of 2.7 million viewers and a peak of 3 million.

If that number seems impressive, there’s a good reason for that – it’s the biggest share for the demographic on any channel so far this year.

In terms of volume, it ranks as the fourth biggest 16-34 audience on any channel – again, behind the Queen’s Address and PM’s statements – and it was ITV’s biggest 16-34 audience since I’m A Celebrity’s 2018 launch, as well as the second biggest since England played in the World Cup semi-final the same year.

I’m a Celebrity continues on weeknights and Sundays at 9pm on ITV through to its final on Friday 4 December.


Credit: Original article published here.

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