Jordan North has unknowingly been raising ‘thousands’ for a local hospice he is an ambassador for thanks to his ‘happy place’ catchphrase on I’m A Celebrity… Get Me Out Of Here.
The BBC Radio 1 DJ, 30, cracked viewers up when he tried to think of his ‘happy place’ during the first trial, revealed to be Burnley FC’s football ground.
While taking part in Viper Vault alongside Shane Richie, Jordan repeatedly yelled ‘happy place, happy place, Turf Moor’ over and over again to distract from the snakes that were joining him in the vault.
The football club saw the opportunity to do some good following the increased publicity and created some T-shirt designs with the slogan to raise money for charity.
Proceeds from the tops, which cost £20 each, will be split equally between Pendleside Hospice, which cared for Jordan’s uncle and who he is also an ambassador for, as well as Burnley FC in the Community’s Foodbank.
Sara Ward spoke on behalf of Burnley FC about the money Jordan has unknowingly been raising while in the jungle.
She told BBC Radio Lancashire: ‘Well, it’s put a lot of smiles on everyone’s faces! We’ve all been cheered up by it and we’re supporting Jordan so we’ve turned it around at the club, it’s been a great team effort and it went on sale and the demand’s been fantastic.
‘Jordan North is an ambassador for Pendleside Hospice and obviously Burnley FC in the Community run the food bank.
‘The pandemic has seen a massive increase in demand there so I hope it make him proud when he comes back because of course he doesn’t know any of this is happening!’
Despite throwing up from fear before he had even taken part in a single trial, Jordan has since conquered all of the trials he was made to face after being voted for by the public.
He’ll no doubt be very proud his bravery has done so much good for charity, too.
I’m A Celebrity… Get Me Out Of Here airs nightly from 9pm on ITV.
Credit: Original article published here.