The Italian public broadcaster has ordered an investigation into a TV show which advised women on how to look sexy while grocery shopping.
A recent episode of Detto Fatto – meaning ‘No sooner said than done’ in English – has caused outrage after featuring a segment on how women should wear high heels in the supermarket and how to push a trolley in a sensual way.
The show, which airs on the state broadcaster’s channel Rai 2, featured pole dancing teacher and ballerina Emily Angelillo instructing women how to pick up items when wearing shorts or a skirt, and how to arch your back and pop your leg when reaching items on high shelves.
The episode was aired on the eve of the International Day for the Elimination of Violence Against Women, and sparked outrage with the sexist segment.
Italy’s agricultural minister Teresa Bellanova tweeted: ‘For how long must we continue talking about women in a false, stereotypical way, with stiletto heels, sexy moves, always perfect, mermaids or witches?’
Cecilia D’Elia, spokeswoman for the conference of democratic women, said the segment had pedalled a depiction of women who are ‘stereotyped and unworthy of public service’.
Rai’s chief executive has suspended Detto Fatto, which has run since 2013 and ordered an investigation into the episode, saying it had ‘nothing to do with the spirit of the public service and with the editorial line of Rai’.
Detto Fatto’s host Bianca Guaccero apologised on behalf of her team for the episode’s ‘superficiality’ and said: ‘I will make sure that this never happens again.’
Meanwhile, Angelillo, the dancer who featured in the segment, issued an apology on Facebook, but hit out at the abuse she had received over the show.
In a post translated from Italian to English, she wrote: ‘I am truly bitter and sorry for everything that has happened. First of all I feel sorry for all the women who felt insulted and for finding myself in this media storm that overwhelmed me, giving me an image that doesn’t represent me.’
Saying she only intended to bring her expertise to the show, she added: ‘I’m so sorry that the wrong message came out, that was definitely not the intention.
‘That being said, the violence that has taken place against me on social media is destroying me emotionally and psychologically, as I have received and continue to receive a multitude of unspeakable insults that scare me.
‘Sexism is an idea of a stereotyped woman that is far from me, my thoughts and my lifestyle.’
Credit: Original article published here.