My Celebrity Life

ITV boss defends Love Island 2021 complaints: ‘The ratings go up when there is a bit of conflict’

My Celebrity Life –

Faye fumed at boyfriend Teddy for an entire episode (Picture: ITV)

ITV boss Kevin Lygo has defended the number of complaints received by Love Island this year.

The series, which ended on Monday, was hit with over 33,500 Ofcom complaints compared to the 1,125 complaints received over the 2020 winter series and the 2,837 received in response to the 2019 summer series.

Controversial scenes between couple Faye Winter and Teddy Soares, in which they had a blazing row after she saw him admitting to finding another islander attractive, sparked nearly 25,000 complaints to the watchdog.

Lygo, speaking at the Edinburgh TV Festival, revealed he ‘isn’t worried’ about the number of people who complain but more concerned about the topic of complaint.

He added that an ‘editorial call’ sometimes has to be made and the makers of Love Island ‘get the tone right’.

Lygo said: ‘The thing about complaints these days is every week there is a new most-complained-about show. It’s very easy now to complain, it wasn’t so long ago you had to go to the post office and get a stamp and now it’s the click of a button.

‘I’m not so much worried about how many complain as what they are complaining about.

‘With duty of care, I think improvements across the board have been made and we are the gold standard, Ofcom took our recommendations and made them what should be done.’

He added: ‘The ratings go up when there is a bit of conflict and it is an area where you have to take a bit of editorial judgment.

‘I think generally speaking they get the tone right, people do shout at other people, as long as it’s not physically threatening.’

This year’s declining ratings were also addressed, with the 2021 launch drawing the lowest viewing figures in four years – although it did have a huge summer of sport to compete with.

My Celebrity Life –

Love Island 2021 was won by Millie and Liam (Picture: ITV)

The final, won by Millie Court and Liam Reardon, meanwhile was watched by 2.8million, down from last year.

Lygo shared that there is plenty of mileage left in the ITV2 dating show, but there it may need ‘spicing up a bit’.

‘I don’t think it has peaked, this is a pattern that you see when new programmes come along and they are huge phenomenons,’ he said.

‘On catch-up it’s the best performing show, it’s all in the catch-up now, which is done quite quickly because there is a new one coming.

‘There is many years left in it and the challenge thrown down to producer, and through a pandemic they managed to make a daily show for two months, is to spice it up a bit.’


Credit: Original article published here.

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