ITV has pulled I’m A Celebrity Get Me Out Of Here! and The Voice Kids from Russian TV as the horrors in Ukraine continue to unfold.
In the last week, since Russian President Vladimir Putin gave his troops orders to invade the neighboring country, several brands have boycotted Russia, including Spotify and Netflix.
Tech giants Apple and Twitter have also cut down business in Russia since the start of the conflict, with Apple suspending its payment method Apple Pay and stopping the sale of iPhones in the country.
Athletes from Russia and Belarus have been banned from the Winter Paralympics in Beijing, and Russian football clubs have also been suspended by FIFA and UEFA.
As the country faces more and more boycotts and sanctions, ITV has confirmed it will stop any new sales of programming to Russia.
An ITV spokesperson said: ‘Whilst Russia is not a significant partner for ITV Studios, we have previously sold content to Russian clients which has included drama, formats and non-scripted content.
‘In light of the Russian invasion into Ukraine we have stopped new sales to Russian clients.
‘We have also written directly to TNT and Channel One to ask them to stop airing I’m A Celebrity….Get Me Out of Here and The Voice Kids (both of which are currently on air) and have already withdrawn our consultants from these productions.’
Today marks the seventh day of the Russian invasion of Ukraine and thousands of Ukrainian people are continuing to flee for safety.
Ukrainian civilians are facing continued bombardment from the Russian invasion, as Putin’s forces intensify their attacks on various cities, including Kyiv and Kharkiv.
Outrage at the Russian President’s brutal tactics is continuing to grow, amid widespread accusations of war crimes.
Last night video footage appeared to show a catastrophic explosion rip through a Ukrainian city, sending shockwaves through the air and a mushroom cloud into the sky.
Today there have been further clashes at a giant nuclear plant and reports suggest the city of Kherson is now under Russian control.