My Celebrity Life

Jeremy Clarkson denies knowledge of ‘I did a thing’ trademark as disgruntled YouTuber claims it could affect channel

The TV host said he had ‘no idea where idea came from’ (Picture: Amazon Prime Video)

Jeremy Clarkson has denied having any knowledge of trademarking the phrase ‘I did a thing’, after a YouTuber who goes by the same name on the video sharing platform threatened legal action.

It was recently claimed that following the success of Clarkson’s Farm on Amazon Prime Video, the former Top Gear presenter had trademarked the catchphrase as he viewed it as an ‘asset’.

A source told The Sun that Clarkson planned on releasing ‘official merch’, after the 61-year-old apparently realised the popularity of the motto and considered how he could ‘financially benefit from it’.

After the news of the trademark emerged, Australian YouTuber ‘I did a thing’, whose real name is Alex Apollonov, expressed his fury on Twitter, threatening legal action against Clarkson by writing: ‘My cousin’s girlfriend’s sister is a lawyer and she is pretty good. You better watch out.’

In response to Apollonov’s tweets, in which he also told Clarkson to ‘get f**ked’, The Grand Tour presenter wrote: ‘If you must know, I had no knowledge of this trade mark thing. No idea where the idea came from.’

Clarkson denied knowing about the trademark (Picture: Twitter/@JeremyClarkson)
Apollonov expressed his fury on Twitter (Picture: Twitter/@ididathing1)
The YouTuber appeared to threaten Clarkson with legal action (Picture: Twitter/@ididathing1)

On the website for the government’s Intellectual Property Office, it says that the company Curdle Hill Farm Ltd, of which Clarkson is registered as a co-director alongside Lisa Bentinck (his partner Lisa Hogan), filed for the trademark ‘I did a thing’ in October last year.

It says in the information for the trademark that it was filed under Classes 1, 16, 21 and 25, which would cover products including book covers, mugs, shirts and jumpers.

In a statement sent to, the ‘I did a thing’ YouTuber said that if the trademark were to affect his channel, he would be ‘taking appropriate legal actions to fix this’, warning that he would consider ‘trademarking “Jeremy Clarkson” in Australia and printing his face on all of my merch’.

He captioned the tweet: ‘Two can play at that game’ (Picture: Twitter/@ididathing1)

The content creator, who has over 2.6million YouTube subscribers, shared a tweet yesterday with a screenshot appearing to show the aforementioned ‘Jeremy Clarkson’ trademark for shoes, hats and shirts at a cost of $640 (£338).

‘But as far as I’m aware it shouldn’t affect me,’ he added in his statement to, remarking that he finds it ‘ridiculous’ that Clarkson had supposedly ‘decided to trademark a common phrase which people have been saying forever’.

Clarkson’s Farm is available to watch on Amazon Prime Video.


Credit: Original article published here.

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