KSI has addressed the mania around his Prime energy drinks, since students are no longer permitted to bring them to school.
The YouTuber, real name Olajide Olayinka Williams ‘JJ’ Olatunji, has created quite a commotion with his beverage venture alongside Logan Paul.
The beverages have strangely risen to prominence, with adults fighting over bottles in stores and individuals selling the goods for significantly greater rates than they were initially purchased.
People are still queuing from the early hours to get their hands on them months after they were released in the UK in October.
However, there has been some worry about youngsters consuming Prime beverages.
The firm now sells two drinks: Prime energy drink (200 milligrammes of caffeine per 12 ounces) and Prime Hydration (no caffeine at all).
In recent weeks, a US senator has requested that the Food and Drug Administration (FDA) investigate Prime after one youngster had to have their stomach pumped after drinking the energy drink.
However, KSI maintains that supermarkets have responsibility.
The boxer discussed the brand’s appeal on Tuesday’s Good Morning Britain with Kate Garraway and Richard Madeley.
‘I got caught up in it, because it was so hard to get hold of when it was first released, was that a piece of marketing strategy?’ Kate replied.
‘I wish!’ KSI laughed. ‘We tried to make enough and the demand was just too high!’
He went on to address concerns some have over children drinking the caffeinated version, which KSI insisted was for over-18s.
‘Schools have banned it and people feel concerned about it,’ Kate told him.
KSI, 30, replied: ‘I feel like, especially with the hydration part of Prime, schools are just banning it because of the craze over it.
‘It’s just people always trying to sell it at school, I guess schools want to get rid of that.’
As Kate agreed, he went on: ‘With Prime energy, that should not be allowed in schools at all. That’s for over-18s.
‘With Prime energy especially, I put it on the supermarkets, they’re the ones giving the drinks to the kids.
‘They should be able to stop.’
Good Morning Britain airs weekdays from 6am on ITV1.