My Celebrity Life

Lord Alan Sugar defends The Apprentice stars as they’re dubbed ‘useless idiots’ by viewers: ‘They’re under a lot of pressure’

Lord Alan Sugar has jumped to the defence of the budding entrepreneurs who go on The Apprentice when they’re called ‘useless idiots’ by viewers, stressing the ‘pressure’ they’re under when they enter his boardroom.

This week, the 74-year-old’s BBC series is returning after a two-year hiatus, with 16 new candidates competing for a chance to win an investment from the business magnate.

While Lord Sugar is known for his sharp tongue when addressing the contestants, frequently calling them out for ill-judged decisions and avoidable mistakes in the tasks he sets for them, he has defended the way in which they are perceived by TV audiences.

On Wednesday’s edition of The One Show, the media personality appeared for an interview with his Apprentice aide Tim Campbell, who won the first ever series of the show and has taken Claude Littner’s place in light of his injury.

Co-hosts Alex Jones and Jermaine Jenas brought up a questionable logo that one of the groups of contestants created for their team on the programme, which was designed to look like a person doing a cobra pose morphing into a wave.

While Lord Sugar questioned the final design, he also had some supportive words to share, stating: ‘All the commentators that we see on Twitter, and all the commentators that we see on social media, saying, “What a bunch of useless idiots whatever they are”, I’d like to get those people, all those commentators, and stick them in my boardroom for half an hour and they would all drop dead, I can promise.’

Lord Sugar might be harsh in the boardroom, but he’s also supportive of the contestants (Picture: BBC)

Continuing via video chat, he said: ‘It’s very easy to criticise because they’re under a lot of pressure. But good news is, as the time goes by, they start to learn and that’s the thing about The Apprentice. You watch it as it’s going through, and the cream rises to the top at the very end.’

Tim, who was in The One Show studio, reflected on his win on The Apprentice 17 years ago, when he was hired by Lord Sugar over runner-up Saira Khan.

Tim joined Lord Sugar’s company Amstrad on a £100,000 salary after his win (Picture: BBC)
The businessman was made an MBE in the 2012 New Years Honours List (Picture: BBC)

When asked whether he was nervous to re-enter the boardroom this time around as one of the aides alongside Lady Karen Brady, he said: ‘It was more surreal, a surreal experience of being in the boardroom next to Lord Sugar and Lady Brady of course, assessing the candidates, who’s going to be the right one for Lord Sugar’s investment.’

The businessman emphasised that The Apprentice is ‘not scripted’ and involves ‘real money’ stating that it’s ‘transformed many lives’.

‘For me, it was completely revolutionary in terms of the things I’ve gone on to do,’ he said. ‘That would never have happened without the catalytic transformation from The Apprentice.’

The One Show airs weeknights at 7pm on BBC One.

 


Credit: Original article published here.

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