Lorraine Kelly left viewers unimpressed over the host cutting the Ukraine crisis segment short before introducing her interview with Avril Lavigne.
Last night Russian President Vladimir Putin finally gave the order for his troops to invade while issuing a chilling warning to the West not to interfere ‘or face great consequences’.
The country is now under heavy attack with troops pouring in and bombs heard across several cities.
During Thursday’s edition of her titular show, the 62-year-old presenter spoke to Good Morning Britain’s chief correspondent Richard Gaisford, while he was reporting live from Kyiv.
After she thanked Gaisford for the updates, the host took a deep breath before welcoming the Skater Boi singer: ‘Right, well life does go on and she is the original pop-punk princess.
‘She’s sold over 40 million albums and now Avril Lavigne is back with brand-new music,’ she added.
Viewers quickly took to Twitter to address the ‘awkward’ crossover, with one writing: ‘#lorraine covering events on Ukraine…the world’s finally gone completely mad… 4 minutes in, goes over to Avril Lavigne’s new album…*Switches off.’
Another said: ‘Lorraine Kelly just solved the war in Ukraine by saying “life goes on” lads, no need to panic.’
The UK government has previously said it would not help Brits stuck in Ukraine to evacuate if the country does come under attack.
On Tuesday, Foreign Secretary Liz Truss urged British nationals in Ukraine to ‘leave now via commercial routes while they are still available’.
Piers Morgan, Carol Vorderman, and many more celebrities have reacted to Putin’s ‘shameful’ orders.
Actor Mark Ruffalo said: ‘Sending love and good prayers to all innocent people of Ukraine and Russia and Europe who are caught up in this sad and corrosive moment of asymmetrical violence and destruction, especially the young people.
‘You have done nothing to deserve this perversion and obscene spectacle.’
Meanwhile, professional Strictly dancer Nadiya Bychkova, who is of Ukrainian descent, posted a prayer emoji to her Instagram Story.
Putin announced the action during a televised address early on Thursday morning, saying the move was a response to threats from Ukraine.
He said Russia does not have a goal to occupy Ukraine, but the responsibility for bloodshed lies with the Ukrainian ‘regime’.
Lorraine airs weekdays at 9am on ITV at 9am.