Love Island hopefuls are now able to submit their Tinder profile by way of applying to be on the show.
The ITV2 series is set to return this summer and bosses have shaken up the application process, allowing users of the popular dating app to put themselves forward by simply swiping right.
The new Tinder casting call is pretty straight forward too. From Monday, as all app users have to do is swipe right when an ad for the show appears in between their stack of potential matches.
By doing this, their profile will be sent to the Tinder team for consideration.
These profiles will then be contacted by the dating app and added to a ‘priority list’, which guarantees the account will be reviewed by Love Island casting agents.
Simon Daglish, of ITV, is delighted by the show’s new partnership with Tinder.
‘We love when brands like Tinder couple up with our programmes and it’s a perfect partner for the hugely anticipated return of Love Island this summer,’ he enthused.
‘This is the first time we’ve worked with a dating app in this way and I’m sure Tinder members will be excited to get involved with the show.’
Sharing advice for applicants, ITV and Tinder said: ‘1. TRUST IN YOUR SAUCE – When applying for the show be authentic; show off your unique personality by creating a bio that gives us the insight into the real you.
‘2. IT’S ALL ABOUT YOU – Make sure you upload pictures that best represent you. And by you we mean just you! Ditch the group shots and go solo in front of the camera.
‘3. GOOD VIBES – Show off what you love to do in your spare time by telling us about your hobbies and interests, add in your Spotify anthems and generally a bit more about you.
‘4. LAY IT ON FACTOR 50 – The more you tell us, the more likely you are to get noticed. Make sure you select your ‘passions’ in your profile.
‘5. SERIOUSLY SINGLE – We need to see that you’ve been looking for love on Tinder. Have you matched on Tinder recently? If not, get on the app!’
It was confirmed earlier this month that Love Island would be returning to television screens this summer after one year, after the coronavirus pandemic prevented a summer series in 2020.
ITV’s Managing Director of Media and Entertainment Kevin Lygo today announced the channel’s spring schedule, which includes the return of the jewel in ITV2’s crown.
He said: ‘There’s so much to look forward to on ITV this spring and into summer, with the Euros and the return of Love Island, but much more besides.’
The return of Love Island was announced alongside a host of shows, including The Masked Singer spin-off The Masked Dancer, a documentary about Kate Garraway’s tough year with husband Derek Draper’s hospitalisation, and a new drama, The Thief, The Wife and The Canoe, which details the story of John Darwin, who faked his own death for life insurance money.
ITV2 is also getting a new dating show in the form of Ready to Mingle, which will follow a single girl in her search for a perfect partner, as 12 male suitors compete for her affections and the chance to win a big money prize.
Love Island returns to ITV2 later this year.