Matthew Wright well and truly put his foot in his mouth on This Morning by making an X-rated joke live on air.
The daily TV show discussed photo fails after a man got in trouble for sharing a photo from his wife Wendy Freed’s birthing room – unaware that her vagina was on show.
The delighted new dad hadn’t thought about cropping the photo and shared the pic with his wife and their newborn son, not realising her hospital gown was up over her hips.
‘The whole family saw the whole thing,’ Phillip explained to Matthew and Julia Hartley-Brewer.
Holly was a little more sympathetic, and said: ‘He was just so giddy and caught up in the moment, he just wanted to share this joy – and then he shared a whole lot more.’
‘It’s a confusing and emotionally charged experience, not just for the mum,’ Matthew added.
‘I guess the dad was so desperate to snap his son, he saw an opening and dived straight in… so to speak.’
Matthew then rocked back in his chair getting the giggles, with the rest of the group laughing as they realised what he said.
Holly didn’t look too impressed though and gave him a cheeky side eye as he got away with the comment.
Thankfully it seems the husband and wife involved have a cracking sense of humour about the whole thing, with the wife going viral after sharing it on TikTok.
This Morning airs weekdays from 10am on ITV.