Naughty Boy is one of the 10 stars who have been confirmed to take part in this year’s I’m A Celebrity… Get Me Out Of Here! – here’s everything you need to know about the music producer.
The music producer, 36, is one of the celebrities heading to Wales to face the jungle, alongside names such as Richard Madeley, Frankie Bridge and Olympian Matty Lee.
Naughty Boy – whose real name is Shahid Khan – has worked with a huge stream of some of the world’s most talented artists in recent years.
He’s most famous for his work with singers such as Beyonce and Sam Smith, with the pair’s song La La La winning Best Song and Best Video at the Mobo Awards in 2013.
His hit with Beyonce in 2015, titled Runnin’ (Lose It All) reached number four in the UK charts.
His story to stardom is quite a wild one, having won £40,000 on Deal Or No Deal in 2007, which he used to set up a recording studio at home.
In the years to follow, he managed to secure a contract with Sony ATV, which led to songs Chipmunk’s Diamond Rings and Wiley’s Never Be Your Woman which both feature Emeli Sandé.
The producer explained his reasoning behind wanting to take part in the hit ITV series, sharing that he wanted people to get to know the real him.
He said: ‘I am not a celebrity at all. My music is the celebrity and now is the chance for me to show people what I am really like.
‘I don’t know what people in the music industry will think about me being in the Castle but having a break from everything is something I think everyone should have and do once a year.’
After he was announced, the hitmaker also said part of the reason he wanted to take part was to raise awareness of charity Dementia UK.
His mum Zahids, 67, has dementia and he helps look after her as her carer with the pair living together.
He added: ‘I think it is important for people like myself to create awareness about it. Dementia UK needs constant funding, and I am going to miss Mum the most whilst I am away in the Castle.
‘I live with Mum, and I am used to seeing her all the time. Mum hasn’t been very well, and it is going to be difficult for me being away. But that said, I think the break will be good for both of us.’
When it comes to what he’s worried about ahead of his stint, he made his biggest fear very clear to fans.
‘I am scared of heights too, nothing in the Castle is likeable though. But I am looking forward to taking part in the Trials only because if we get the stars, it is good for everyone.
‘I am looking forward to doing something heroic for everyone in the camp,’ he said.
I’m A Celebrity… Get Me Out Of Here! begins on Sunday at 8pm on ITV.