Netflix has about 250 million customers globally, yet it turns out that nearly all of us are losing out.
While the site is most known for its binge-worthy shows, there is also a universe of entertainment built into your membership at no additional cost.
Netflix offers around 80 games to play, ranging from oldies like Sonic to ones based on the popularity of programmes like Love Is Blind, Narcos, and Too Hot To Handle.
Gaming has been offered to clients for around two years, but the corporation recently stated that just 1% of customers are taking advantage of the option to play.
Netflix, ever confident, is unconcerned. According to CNBC, co-CEO Greg Peters says they’re in it for the long haul, and it’s the same anytime Netflix attempts something new, believing in the principle of ‘crawl, walk, run’ to sustain long-term success.
Netflix stated in 2021 that it was taking gaming seriously and began releasing titles as stand-alone apps for mobile phones. The idea was to keep viewers interested in between seasons of our favourite series, such as Stranger Things. So far, the 80s horror fantasy programme has been translated into two games, so you may satisfy your cravings while you wait for new material.
The reason why more people aren’t gaming on Netflix is that, first and foremost, they’re probably unaware of it, and second, three-quarters of customers stream on a television rather than a mobile device. And, given that gaming is only available on smart phones, it’s no surprise that it’s not smashing the popularity charts…yet.
That is not to say that no one is gaming on Netflix. According to Apptopia, an estimated 2.2 million people per day play one or more of Netflix’s games.
It may appear clear that Netflix should simply make gaming available on TVs, but the argument against this is that streaming multiple player games on a huge screen demands a lot of data. Never say never, but no one wants to be slowed down.
So, download the Netflix app on your smartphone to play games, but don’t expect the platform to replace your console anytime soon.
It’s hardly the only experiment Netflix is doing. It turns out they have their fingers in a lot of pies. They’re also considering retail and sports enterprises. Although it is still in its early phases, it appears that Netflix will not be sitting still for long.