Piers Morgan has celebrated after his programme Uncensored managed a 50,000 ratings boost from the night before, despite dubbing terrestrial TV data ‘irrelevant’ when his viewing figures fell.
The former Good Morning Britain anchor started his new premiership on TalkTV last month, debuting with nearly 400,000 viewers.
But he’s since struggled to maintain the lofty heights he began with on April 25, despite interviews with names such as Caitlyn Jenner and Rupert Everett.
Wednesday’s episode received an average of 24,000 viewers, and ended with just 10,000, according to official BARB (Broadcasters Audience Research Board) data.
Piers has now taken to Twitter to celebrate after Thursday evening’s programme maintained an average of 74,000, giving him a significant boost from the night before.
‘BOOM! @PiersUncensored beat @SkyNews by a thumping 67% in the ratings last night, and @GBNEWS by 23%.
‘Thanks for watching & thanks Anne Robinson, @howiemandel & @FrankLuntz for terrific interviews. I’m off for a long lunch to celebrate,’ he wrote.
This comes just days after he declared TV audiences didn’t matter to him, due to it being a ‘global show.’
After his first week on the programme, a tweet from NewsUK read: ‘Content from the first week of @PiersUncensored has delivered in excess of 64 million online views around the globe to date.’
Piers responded: ‘INSANE numbers.. just shows that content really is king, and can be consumed in so many different ways now.
‘Linear TV increasingly irrelevant to total eyeball potential for a global show like this, especially with younger viewers who don’t really watch TV anymore.’
He’s also been quick to celebrate on previous occasions when viewership has beaten rivals, meaning his followers weren’t convinced by his latest update.
‘I thought domestic TV ratings were irrelevant?,’ one Twitter user replied on Friday,’ with another sharing: ‘This is tiresome. But bless you for keeping on about it.
Someone else pointed out: ‘Why did you not mention the figures for Wednesday 🤔 And I thought viewing figures for tv doesn’t matter as the way we view things have changed. Which is it piers? When they are good they matter when they are low we watch things on different platforms.’
‘Can’t really compare your show to a rolling news channel, which refreshes every hour, on the hour,’ said another.
He does still remain the channel’s most popular presenter though, even if his colleagues aren’t providing much of a contest.
Earlier this month, Tom Newton Dunn received just 3,600 tuning in, with The Guardian claiming the programme failed to register a single viewer for half of its broadcast on Tuesday, May 3.
Piers Morgan Uncensored airs weeknights on TalkTV at 8pm.