This Morning presenters Andi Peters and Rochelle Humes have called out high street shops for not catering to people with dark skin tones with items like tights, after a model struggled to find a pair for herself.
Fashion editor Kat Farmer introduced model Pam during the fashion segment, who modelled a pair tights meant for dark skin tones, but admitted she struggled to find any on the high street.
The pair Pam eventually wore on the show cost £32 compared to a previous model, who wore a pair designed for light skin tones which cost £6.99.
Checking the prices again, Andi said: ‘Sorry, the ones previously were £6.99 and these were how much?’ with Kat confirming the price.
‘And these are the ones that are only available to people with darker skin at the moment? That’s a bit poor,’ he pointed out.
‘It’s rubbish,’ Kat asserted. ‘They need to do a lot better’.
‘It’s been a problem for a very long time,’ Rochelle added. ‘I remember looking, when they say “This is our nude range of tights” and I’m like, “Well it’s definitely not nude for me, I look grey now!
‘We’re getting somewhere.’
After Kat revealed that model Pam has ‘never been able to wear tights before,’ Rochelle went on to say: ‘This is a big moment, Pam!’ with Pam responding: ‘It is.
‘I’m pleasantly surprised actually. Like you said, Rochelle, it’s been quite difficult to buy, so I’m actually quite happy with this.’
Over the years, some brands have attempted to improve the range of skin tones offered for products like makeup, shoes, and tights.
On The Apprentice in 2014, Bianca Miller narrowly missed out on winning the show with her company, which offered tights for different skin tones – although she struggled with pricing them correctly.
Meanwhile, Rihanna has had a huge influence on the beauty world with Fenty Beauty.
She launched her foundations with 40 shades, later upping it to 50, to cater to as many skin tones as possible.
The musician has seen huge success with her company, with many brands following suit in offering more shades than we have previously seen.
This Morning airs weekdays at 10am on ITV2.
Credit: Original article published here.