Norwegian postal service Posten has released its Christmas TV advert, with Santa Claus finding the man of his dreams.
Titled When Harry met Santa, the advert acknowledges the 50th anniversary of Norway decriminalising homosexuality which eventually happened in 1972.
In it, a shirtless Harry comes downstairs to catch a startled Santa laying out presents under the tree before blushing and dashing off up the chimney.
The following year, Harry lies in bed wondering if Santa will return before hearing knocking in the living room. As he creeps downstairs, he finds Santa gazing into a black and white photo of Harry in his younger years.
Jumping another 12 months, Harry has got himself all dressed up for Santa, puts on his best cologne and falls asleep on the sofa.
‘You’re snoring,’ Santa grins, as he wakes him up with a present and reassurance he’ll be back.
Eventually, after spending 364 days of the year pining for St. Nick, Harry writes Santa a letter to let him know that actually, ‘all I want for Christmas is you’.
In the end, Harry gets his wish and makes out with Santa in what truly is a Christmas miracle.
However, a few minutes a year with his true love isn’t enough, obviously, but who can help? Posten, who deliver everyone’s presents to lighten the load for Santa.
When Harry Met Santa has been met with love online, with one person posting: ‘Imagine the performative shitfit this advert would cause in the UK,’ while another wrote: ‘This is just wonderful and yes that is a slight tear in my eye.’
Johan Ehn – who plays Harry – got a shout out from his husband, who proudly tweeted: ‘That’s my husband kissing Santa!’
‘The tradition has been to look at Christmas with a slight slant in the previous two years,” Monica Solberg, Posten’s marketing director, told LGBTQ Nation.
‘Posten is an inclusive workplace with great diversity, and we would like to celebrate the 50th anniversary with this fine love story. In last year’s campaign, Santa was angry at Norway Post, which took away from him the ‘business’ – this year, Santa is happy that Norway Post can relieve him a little, so that he can be with the one he loves.
‘As always, the main goal of the campaign is to show that Norway Post never stops renewing itself. In addition to showing the flexibility of our services, we want to put it in a socially relevant setting, with themes that are important for the society around us and for us at Norway Post.
‘There will certainly be some negative reactions from some environments, but we are prepared to deal with that. The right to love whoever you want is a fundamental human right, and is not considered a political issue in free democratic societies in 2021.
‘Norway Post has connected people for 375 years, and will continue to do so regardless of orientation or gender identity.’