ITV’s Keeping Up With The Aristocrats has been branded as ‘shameful’ by viewers who believe the show to be insensitive to those struggling with their finances due to the pandemic, rising energy prices, and inflation.
The three-part series kicked off on Monday night with lavish stately homes on full display with impressive grounds to match. One family even had four gardeners and two housekeepers on hand to help with their huge property.
The episode saw Lord Ivar Mountbatten and his husband James gamble their reputation by launching a pop-up restaurant at their sprawling estate of Bridwell with tickets priced at a whopping £165 each.
Elsewhere, Lord and Lady Fitzalan-Howard set up a market stall in a bid to sell their very own bottles of sparkling wine in a bid to help fund the exorbitant running costs of their 126-room home, the imposing Carlton Towers, Yorkshire.
While some viewers enjoyed the ‘eccentric’ and ‘fun’ characters, others criticised ITV for airing it.
‘Rub it in for the poor and the Covid hit – how the other half live – we all need to get a life,’ slammed one.
Echoing a similar sentiment, another penned: ‘What an awfully inappropriate programme to produce in current times.
‘No way I was going to watch toffs living it up while children starve. ITV – shameful!’
‘So at a time when most ordinary folk are financially being squeezed by high inflation, raising energy bills those on benefits finding benefits cuts & cruel DWP assessments what do @ITV decide is suitable Prime time itv1 output… Keeping up with the aristocrats.. Ffs! PATHETIC!’ a third raged.
The UK is currently facing a fuel poverty crisis that could drag in two million more households in the year.
On top of this, in December inflation reached its highest level for a decade after rising by nearly 1% in a month.
Keeping Up With The Aristocrats is slated as a light-hearted, endearing and eye-opening series following four of Britain’s most prominent aristocratic dynasties.
The families have given cameras exclusive access to reveal what really goes on behind their closed doors, over one summer’s social season.
‘Asset-rich, but often cash strapped, this posh bunch are mischievously self-deprecating and jolly,’ the synopsis teases.
‘This fun and intriguing series lifts the lid on the lives of absolutely fabulous Lords, Ladies, and even the odd Princess, as they try to earn a crust.’
Keeping Up With The Aristocrats continues next Monday at 9pm on ITV.
Credit: Original article published here.