Anti-vaxxers have taken to social media following the recent release of Tesco’s 2021 Christmas advert, threatening to boycott the supermarket over the inclusion of a vaccine pass.
The trailer shows Santa Clause threatened with the prospect of quarantine – a reference to lockdown restrictions keeping many family and friends apart last year.
However, Santa shows a Covid pass to a border guard, meaning he can keep going with his travel plans and deliver presents around the world.
The news sparks a joyful reaction in the clip, but some viewers at home weren’t impressed with the inclusion of the Covid vaccine pass.
Over the weekend, anti-vaxxers launched a #BoycottTesco campaign on social media in response to festive clip.
One of the most vocal social media users was Gillian McKeith, who wrote: ‘#tesco has a new Christmas advert that celebrates #discrimination & #segregation via a fully jabbed Santa who shows his medical status!’
She added: ‘Who in their right mind in management thought this was a good idea? If you don’t #BoycottTesco then you are #complicit.’
Another added: ‘Did I really just see a Christmas TV ad on ITV for Tesco to Queen’s ‘Don’t Stop me Now’ hit with families having fun / flying abroad etc & then a guy smiling flashing up his smart phone with a COVID passport on it?? Omg I am NEVER shopping at Tesco again #boycottTesco not ok.’
‘Unacceptable and despicable. HUGE mistake on your part,’ one more said.
Not everyone using the hashtag was critical of the advert, though, with some seeing the positive side of the boycott.
‘All the anti-vaxxers are boycotting Tesco because of a Covid passport in the ad, so the rest of us don’t have to risk being near them when shopping?’ one Twitter user said.
Tesco is one of the latest supermarkets to release their Christmas adverts in the run up to December 25. So far, retailers such as John Lewis, Marks and Spencer, and Aldi have all put their festive ads out for all to see.
The premise of the Tesco ad comes from Tesco’s Christmas 2021 Report, which found 86% of the nation claim that nothing will stop them from having a joyful Christmas this year.
Set to Queen’s track Don’t Stop Me Now, the clip begins outside of a Tesco store, with a customer set on trying to make sure she has everything prepared for Christmas.
Alessandra Bellini, Chief Customer Officer at Tesco, said: ‘We know that Christmas is a hugely important time for many of our customers and, after last year’s events, that is truer now than ever.
‘Whenever we set out to create our campaigns, we want to be sure that we capture how the nation really feels and reflect that. Our research revealed that people are looking forward to meaningful get-togethers with their loved ones again and given the backdrop of canceled plans of last year they won’t let anything stop them from having a proper celebration this year.’
She added: ‘We hope our joyful festive ad will resonate and put a smile on people’s faces as we prepare for a season of well-deserved celebrations. After all, this Christmas, nothing’s stopping us,’ she added.
Credit: Original article published here.