Singer Demi called out at Los Angeles frozen yoghurt shop The Bigg Chill on Sunday after she found it triggering to walk past ‘tons of diet foods’, with Piers branding her ‘repulsively arrogant’ in his column.
She later addressed the backlash in an Instagram video, with Phil and Rochelle Humes, who is currently standing in for Holly Willoughby, commenting on the latest news.
‘We know that Piers Morgan weighed in so it must be serious,’ Phil said.
Referring to Piers’ exit from Good Morning Britain last month, he added: ‘He’s got a lot of time on his hands at the moment to worry about yoghurt.’
Phil barely made it through his sentence as he erupted into laughter, with Rochelle also in a flutter of giggles.
Phillip Schofield couldn’t help but make a dig (Picture: ITV)
Piers quit Good Morning Britain after Ofcom launched an investigation into the show, following his comments about ‘not believing’ Meghan Markle’ and the claims she made in her interview with Oprah Winfrey.
The former presenter hit out at Demi in his latest Daily Mail column on Monday after she hit out at The Bigg Chill.
‘Finding it extremely hard to order froyo from [The Bigg Chill] when you have to walk past tons of sugar-free cookies/other diet foods before you get to the counter,’ Demi had written on Instagram.
Piers Morgan quit Good Morning Britain last month (Picture: Rex)
Demi Lovato publicly called out The Bigg Chill (Picture: Instagram)
‘Do Better Please.’
Adding the tag ‘#DietCultureVultures’, she continued: ‘So, I think I’m gonna have to make that hashtag a thing. I will be calling harmful messaging from brands or companies that perpetuate a society that not only enables but praises disordered eating.’
Piers didn’t hold back in his response to Demi’s post.
‘The more this repulsively arrogant woman attacked this lovely little store in her staggeringly unhinged and delusional manner, the more furious I became,’ he penned.
‘How dare she try to destroy The Big Chill simply for doing its job, one that it does very well to widespread popular acclaim?
‘Who the hell does Demi Lovato think she is?’
This Morning airs weekdays at 10am on ITV.