With Black Friday around the corner now is the perfect time to reveal a nifty Amazon hack to save money on those inevitable purchases.
Channel 4’s documentary The Truth About Amazon has discovered the online retailing giant fails to highlight products which are sometimes cheaper than those originally suggested.
In scenes due to air in tonight’s episode, an investigation points to the use of the ‘The Buy Box’ – a function that sees around 80% of Amazon’s sales go directly through.
The Buy Box is the white box on the right side of the Amazon product detail page, where customers can add items to their cart. It allows customers to buy products quickly, but they are sometimes of a more expensive value.
However, with a little more searching on the same page, users can find identical products for a much cheaper price.
In a clip shared exclusively with Metro.co.uk one of Amazon’s former Senior Executives James Thomson says: ‘For all intents and purposes, consumers don’t know any different. All they see is a Prime eligible product that’s low-priced, being shipped to them quickly.
‘As far as they’re concerned they’re getting a great customer experience.’
Speaking to presenter Helen Skelton, he continues: ‘The Buy Box is used to determine that preselected seller whose product gets put in your shopping cart.
‘If you can’t win The Buy Box at least enough of the time to generate meaningful sales, there is no point being on Amazon.’
When the investigation was taken to Amazon, they responded saying: ‘All of the Amazon retail and independent sellers’ offers compete to be one of the featured offers based on the same criteria…
‘Customer preference determines which offer we feature. The vast majority of customers who take the time to compare all of the non-featured offers ultimately select the offer we’ve featured on the product page, which confirms that we’re doing a good job predicting what customers want.’
The UK public is predicted to spend almost £6billion this Black Friday, with Amazon looking likely to reap 25% of Black Friday sales, meaning they could be earning £1.5billion in sales.
The Truth About Amazon airs tonight at 9.15pm on Channel 4.
Credit: Original article published here.