Ulrika Jonsson has targeted Holly Willoughby after she announced her departure from This Morning.
The long-time host of the ITV breakfast show, who has hosted it since 2009, announced on Tuesday night that she will be leaving the show.
Making a social media announcement Holly, 42, said it was a ‘tough farewell’ and thanked her ‘dedicated and supportive’ fans.
While she was inundated with letters of support from coworkers and the general public, Ulrika, 56, chose a different route to the news.
After Holly revealed she would not be returning, the Instagram account The Archbishop of Banterbury shared a video of a blonde Wilko worker walking around an empty shop with the caption: ‘Holly Willoughby walking round the This Morning studio.’
The account also wrote that it was ‘the end of an era’.
Ulrika then commented on the post, adding her two cents with a sly jab.
‘Or the end of an error,’ she wrote.
Her comment clearly didn’t go unnoticed, with one person joking that they’d ‘love that you turned up’ and another said she’d dropped a ‘feisty comment’.
While Ulrika and Holly have never co-hosted a show, the former Gladiators host was a participant on Dancing On Ice in 2007, which Holly co-hosted.
However, Ulrika did discuss Holly’s split with her now-former co-host Phillip Schofield, 61, back in May.
It occurred just before he admits to lying about having a ‘unwise but not criminal’ romance with a younger coworker.
Writing in her column in The Sun, Ulrika branded the so-called fallout a ‘war of the egos’, calling daytime television programmes ‘a lively, narcissistic melting pot of ego, vanity, hierarchy and domination’.
She continued by saying Holly and Phil had ‘forgotten about their audience and appointed themselves the stars’ of This Morning.
This Morning airs weekdays from 10am on ITV1.