Chloe and Hugo have emerged as early favourites on the show (Picture: ITV)
Love Island is back on our screens, and already there’s been plenty of couplings, re-couplings, shock exits and new bombshells which have got social media buzzing.
Fans have had to wait longer for a new series of the show – with nearly 18 months between this series and the Winter Love Island which saw Amber Gill and Greg O’Shea crowned King and Queen – but did absence make the heart grow fonder?
It would appear not, as viewing figures are down compared to Winter Love Island – and the numbers have been dropping episode to episode.
What are the viewing figures and how healthy are its current ratings?
What are the ratings for Love Island 2021?
According to figures from BARB (broadcasters audience research board) which are provided by TV ratings system overnights.tv, the premiere attracted 2.47 million viewers.
While these numbers are impressive enough for a channel like ITV2 – which isn’t one of the main terrestrial channels – the fall short of Love Island 2020’s ratings, which saw an estimated 4.8 million tune in for the premiere.
And compared to 2019’s figure of 5.9 million, the numbers continue to dwindle further.
But – and there’s always a but – the outlook still remains positive for the show.
ITV confirmed that the Love Island launch was the most-watched digital channel programme of the year so far for 16 to 34-year-olds.
Bombshells like Rachel could shake the show up (Picture: ITV)
According to different sources, ITV bosses confirmed the show had an audience of 3.3 million across all devices including an average of 1million ITV Hub viewers and 2.9 million streams in total.
Within the 16-34 age range, views were up 110,000 that the last series.
The lower viewing figures could also have been impacted by the UEFA Euro 2020 tournament, which has seen staggering amounts of viewers tune in, including 20 million who saw England triumph over Germany.
Credit: Original article published here.