Usher had our hearts racing before his Super Bowl performance, and it had nothing to do with football.
The OMG singer will perform at this year’s halftime show in Las Vegas, when the Kansas City Chiefs face the San Francisco 49ers for the NFL championship.
In between rehearsals, the 45-year-old found time to strip off as the newest model for Kim Kardashian’s Skims Men collection, following in the footsteps of Nick Bosa and Neymar Jr.
That’s on top of his new album, Coming Home, which is due out later this week.
Is the man ever resting?
In fresh photos that have essentially shattered the internet, the father-of-four can be seen proudly standing in nothing but boxers and T-shirts while gripping a peach, leaving everyone more than a bit hot under the collar.
Alongside the photoshoot, Kim teased that there was a lot more to come, enthusing: ‘@USHER in our most-wanted base layers. New SKIMS Mens Underwear drops Monday, February 12 at 9AM PT / 12PM ET.
‘Another juicy surprise: The Grammy-winning icon’s new album, Coming Home, launches Friday, February 9 midnight EST worldwide and Skims is releasing an exclusive, limited edition digital download version with alternative album cover with bonus track “Naked,” available only on skims.com for 1 week.’
Unsurprisingly, fans couldn’t get enough of the photos and hurried to compliment Usher in the comments section.
‘This man has aged wonderfully,’ one said, as another agreed: ‘The absolute thirst trap that this is… good gracious!’
A follower joked: ‘I didn’t listen a word he said. Is Usher included with the purchase?’
An impressed fan asked the question on all of our minds, penning: ‘How Usher managed to look so young for so long?!?’
‘Him holding a peach is giving RHOA,’ an Instagram user joked.
‘Take a bow @kimkardashian giving the people what they want & need,’ a commenter added.
Many, many more used the chance to thank Kim for the photoshoot that no one realised they needed.
In a subsequent advertising film, Usher was shown peeling off his T-shirt to reveal another pair of boxers, telling the camera: “My name is U S H E R – some call me Usher.” What I do is entertain.
‘I’m wearing Skims cotton boxers. I feel good.’
‘The thing I like most about performing is the element of intimacy between me and an audience. The live experience,’ he said of his upcoming performance and studio efforts. ‘The inspiration of this new album Coming Home is all about romance.
‘It deals with love, happiness. It deals with joy. It’s a love story, but it’s romantic.’
Aside from modelling underwear, Usher is currently hard at work putting the finishing touches to his upcoming Super Bowl show at the Allegiant Stadium.
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He’s no stranger to Las Vegas, having held a sold-out, headline-making residency there in recent years, but this is his first time doing a halftime act.
The Burn artist is following in the footsteps of other well-known performers, like Beyonce, Bruno Mars, Coldplay, Shakira, and Jennifer Lopez.
Who can forget how Rihanna utilised her performance last year to reveal her second pregnancy?
Your turn, Usher.