Holly Willoughby and Phillip Schofield have been posing in their underwear for charity.
After Zoe Ball‘s four-year-old nephew was diagnosed with leukaemia, the daytime team joined other celebrities in posting photos of themselves wearing their pants on their heads to raise money for leukaemia causes.
The campaign was founded by Zoe’s sister Hannah Peckham, a school friend of ITV This Morning’s Holly, whose son Bodhi was diagnosed with acute lymphoblastic leukaemia.
It encourages people to wear their underwear as a hat and share photos with the hashtag #PantsToLeukaemia, which was inspired by a photograph Hannah shared with her pals.
Hannah’set up a little group chat to keep our pals updated’ after Bodhi’s diagnosis in November.
‘It was Bodhi’s fourth birthday on Thursday, and he was admitted to the hospital again on Friday, so his superhero birthday party on Sunday had to be cancelled,’ she told the PA news agency.
‘I was updating the group and snapped a picture of Bodhi, and like a typical four-year-old he was wearing his socks, and vest and then had his pants on his head.
‘All of the group replied in solidarity, with their pictures, and no one in there really knows each other so it was really nice.’
Hannah reckoned the initiative could be a ‘good way to raise some money and take our minds off of it.’
‘It is wonderful to see people getting involved,’ she exclaimed.
Those who want to participate should take a photo of themselves or someone else wearing slacks or a ‘short bonnet’ on their heads.
Participants then make a donation to a leukaemia charity, such as Leukaemia UK, Young Lives, or Rocking Horse, and post about it on social media, tagging friends and inviting them to join in.
Hannah has requested Instagram users to use the hashtags #PantsToLeukaemia, #PostYourPants, #LeukaemiaIsPants, or #TeamBodhi and tag her handle, @h.j.peckham.
Holly nominated Emma Bunton, Gok Wan, Alison Hammond, Dermot O’Leary, and buddy Phil while wearing white briefs and pouting.
Phillip happily joined the trend, posting an Instagram Story wearing a pair of white Calvin Klein boxers that he quipped made him ‘look like a chef,’ tagging and nominating fellow celebrities Oti Mabuse, Josie Gibson, and Rochelle Humes to do the same.
Dozens of other social media users have joined in after Zoe described the project on her BBC Radio 2 breakfast programme.
Macmillan cancer support
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