Kim Kardashian has risked the wrath of her ex-husband Kanye West by wearing Adidas, the brand who sensationally cut ties with him ending their billion-dollar partnership a matter of weeks ago.
The Kardashians star updated her Instagram feed with yet another selfie but this time, instead of modelling a set from her own Skims brand, Kim was kitted out in pieces from the sportswear giant.
In the snap, the 42-year-old is seen posing on a sofa in the large dressing room of her sprawling Calabasas mansion, with a clothing rail behind her.
Perched on the edge, Kim takes a selfie in the mirror wearing a silver long-sleeved Adidas top boasting a turtle neck, and a pair of shorts with the brand. Of course, because she said sporty but make it fashion, the reality star finished off the look with a pair of thigh-high oversized boots – think Julia Roberts in Pretty Woman.
‘Hey,’ she simply captioned the photo but the interesting choice of clothing brand did not escape her followers, who accused her of dissing her former husband who was dropped from Adidas last month.
One commented: ‘The shade is unreal.’
Another said: ‘Petty queen wearing adidas.’
‘Adidas? Really?’ another questioned, while another follower stated: ‘Lately you’ve been dressing for revenge.’
One fan laughed: ‘Kimmy why you being petty.’
Another joined in: ‘Adidas when your baby daddy is in war with them… interesting choice. Like boots with workout clothing.’
In October, Adidas ended its nine-year relationship with Kanye, 45, and his Yeezy brand after he made allegedly anti-semitic comments and wore a White Lives Matter shirt at his fashion show.
The brand said in a statement at the time: ‘Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.
‘After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect.
‘This is expected to have a short-term negative impact of up to €250 million (£217m) on the company’s net income in 2022 given the high seasonality of the fourth quarter.
‘Adidas is the sole owner of all design rights to existing products as well as previous and new colorways under the partnership. More information will be given as part of the company’s upcoming Q3 earnings announcement on November 9, 2022.’
Kanye’s relationship with Adidas had become fraught in recent months after he accused them of using his ideas without permission. It has since been claimed the company will sell Yeezy shoes without the logo.
Kim and Kanye went their separate ways in February 2021 when she filed for divorce after six years of marriage. They share four children; North, nine, Saint, six, Chicago, four, and Psalm, three.
