Walkers is launching ‘Sandwich Shops’ across the UK in partnership with UK sandwich stores. The aim is to encourage consumers to try unique and adventurous crisp sandwich pairings. Each venue will offer regional specialties created by sandwich experts, such as Max Halley from Max’s Sandwich Shop in London. The specific locations of the sandwich stores in Glasgow, Liverpool, and Brighton will be announced soon. Research by Walkers reveals that 98% of British adults believe that crisps enhance the taste of sandwiches, indicating that these collaborations will have broad appeal. The menu will include a variety of sandwich combinations with Walkers Crisps, as well as other snacks like Quavers, Wotsits, and Monster Munch. One standout creation is Max Halley’s ‘Mighty Monster Muncher’, a fish finger sandwich filled with Monster Munch, cabbage, chipotle aioli, and Pico De Gallo on freshly baked Focaccia. Walkers is inviting people to visit their nearest Sandwich Shop, try the sandwiches, and share their favorite combinations or crisps online. They have also launched a poll to determine the favorite crisp for a sandwich.