The new Sam Smith music video has everyone talking, and many music lovers are shocked by how NSFW it is.
The 30-year-old vocalist has dropped their new album Gloria and its accompanying track, “I’m Not Here to Make Friends.”
At first, the video seems quite innocuous; the Stay With Me hitmaker is shown sitting in a gold helicopter and then makes a chic red carpet arrival inside a castle.
However, things quickly heat up when Sam, while wearing killer heels, begins smashing champagne glasses and singing on a piano.
The celebrity then strips down to nothing but a glittering corset and small underwear, complete with breast pasties.
Not for the faint of heart, the choreography has dancers lying on the floor with their legs spread wide while being blasted with water while wearing costumes with the buttocks cut out in a heart shape.


While Sam swings from a chandelier in the following scene, background actors jive on beds in tight shots that highlight their leather-clad crotches.
In the midst of the practically nude group, Sam breaks out into choreo, full of racy innuendo.
The music video culminates with the award-winning performer sitting on a golden car’s bonnet and waving goodbye to their new, scantily dressed buddies as they drive away from the castle.
To say the video has caused discussion would be an understatement, with many viewers feeling uneasy about the absence of age limits.


‘YouTube does not have any age restrictions on Sam Smiths degrading sexualised new music video,’ one person tweeted. ‘5 year olds can search this up and watch it with no content restrictions!’
The critic went so far as to call the video “monstrous,” claiming the video is not ’empowering’ or ‘trendy’.
Since Sam is non-binary and prefers they/them pronouns, many people were quick to defend them. They said that the criticism was unfair because it was directed at a cisgender, heterosexual artist rather than Sam.



‘My mum showed me Aliens when I was 7, I don’t think a Sam Smith video is gonna destroy the lives of kids,’ tweeted comedian Sooz Kempner.
‘If you are worried about your kids seeing the Sam Smith video then might I suggest not giving them unsupervised internet access and not expecting famous strangers to do your job for you?’, one person added.
‘Let’s be real, Sam Smith is criticised for producing a transgressive, sexualised music video due to homophobia, queerphobia & transphobia. Where’s the criticism of cis men’s misogyny (calling women b*****s) or cis women performing sexualised femininity in music videos? Hypocrisy,’ another wrote.
One Twitter user added: ‘If you’re threatened by Sam Smith living their true, beautiful self then you you need to re-assess your own life, not Sam’s’.
Comedian Janey Godley joined the conversation by posting the Pussycat Dolls’ music video forButtons.”
She wrote: ‘If Sam Smith video upsets you how came you said nowt of the 15yrs of the Pussycat Dolls’.
Sam’s honesty regarding the public’s reaction to their coming out drew the ire of some when she said they had been “spat at” in the street after they switched pronouns.
‘It’s just so sad like that we’re in 2023 and it’s still happening. It’s exhausting,’ they said.