
(Photo: depositphotos.com)
You might be thinking about your next holiday as the weather changes. If you’re looking for some ideas, TripAdvisor has just revealed the recipients of their Travellers’ Choice Awards for 2023. And, for the second year in a succession, Dubai has claimed the top position in their ‘popular destinations’ category.
The Emirate, which is popular with celebs and influencers, is known for its opulence, lengthy brunches, and year-round sunlight. But delve a little deeper and you’ll discover a metropolis steeped in custom and culture.
TripAdvisor said: ‘A favourite with celebs and influencers, the “City of Gold” continues to attract tourists from all over the world seeking out their very own slice of luxury.’

TripAdvisor describes London as having “many worlds in one.”
However, the city has dropped to third place in the worldwide standings, trailing Bali, Indonesia, which took silver as the second most popular location. According to TripAdvisor, the victors of the 2023 honours were chosen by “real travellers.”
The lists are collected based on the quality and amount of evaluations and scores from TripAdvisor travellers for a variety of subcategories such as accommodations, restaurants, and things to do in locations around the globe.
The prizes are based on evaluations conducted between November 2021 and October 2022.
Other famous European locations in the top ten include Rome (second) and Paris. (third). Globally, European towns performed well as well, with Lisbon, Madeira, and Crete all reaching the top 25.
Other prize categories added by TripAdvisor include trending locations, best culinary destinations, best environment destinations, best places for cultures, and best places to ski. TripAdvisor describes Havana, Cuba’s city, as “a balance of old-world architecture and contemporary nightlife.”
Meanwhile, Hoi An, Vietnam, finished second, and Mauritius finished third.
TripAdvisor Travellers’ Choice Awards 2023 most popular destinations
Most popular European destinations:
1. London, England
2. Rome, Italy
3. Paris, France
4. Crete, Greece
5. Istanbul, Turkey
6. Barcelona, Spain
7. Madrid, Spain
8. Florence, Italy
9. Lisbon, Portugal
10. Edinburgh, Scotland
11. Amsterdam, The Netherlands
12. Rhodes, Greece
13. Tenerife, Spain
14. Goreme, Turkey
15. Santorini, Greece
16. Naples, Italy
17. Prague, Czech Republic
18. Porto, Portugal
19. Budapest, Hungary
20. Dubrovnik, Croatia
21. Dublin, Ireland
22. Corsica, France
23. Madeira, Portugal
24. Island of Malta
25. Reykjavik
Most popular global destinations:
1. Dubai, UAE
2. Bali, Indonesia
3. London, England
4. Rome, Italy
5. Paris, France
6. Cancun, Mexico
7. Crete, Greece
8. Marrakech, Morocco
9. Dominican Republic
10. Istanbul, Turkey
11. Playa del Carmen, Mexico
12. Barcelona, Spain
13. New Delhi, India
14. Hurghada, Egypt
15. Madrid, Spain
16. Phuket, Thailand
17. Hanoi, Vietnam
18. Cairo, Egypt
19. Florence, Italy
20. Lisbon, Portugal
21. Edinburgh, United Kingdom
22. Bangkok, Thailand
23. New York City
24. Doha, Qatar
25. Rio de Janeiro, Brazil
It will come as no surprise to pizza, spaghetti, and gelato fans that TripAdvisor says you must visit Rome to experience world-class dining.
And for those who want to be one with nature while on vacation, Mauritius took the top position, with TripAdvisor citing its excellent deep-sea fishing.
Visit the TripAdvisor website for more information on the Travellers’ Choice Awards, as well as a complete rundown of all categories.