Alison Hammond reacted to viewers who complained about her displaying her Rolex, however this was not the case.
The Bake Off host, 48, appeared on This Morning with co-star Dermot O’Leary, but some were quick to pick out a pricey item on her wrist.
One user shared on X, aka Twitter: ‘I love watching @AlisonHammond but with the cost of living affecting us all, I find it uncomfortable seeing her wearing, what looks like a Rolex.’
However, Alison quickly quipped: ‘I wish!!
‘It’s actually a Micheal Kors Watch my late mum bought me and it cost her £185 of her hard earned money . It means more to me than any Rolex . Sorry you felt uncomfortable.’
Fans were quick to defend Alison with some claiming she didn’t need to ‘justify’ herself.
I wish !! It’s actually a Micheal Kors Watch my late mum bought me and it cost her £185 of her hard earned money . It means more to me than any Rolex . Sorry you felt uncomfortable 💓 https://t.co/mZTXXKZe6J
— Alison Hammond (@AlisonHammond) October 23, 2023
One person replied: ‘I don’t get these posts. Alison didn’t have to explain to anyone. If she had been wearing a Rolex what business is it of yours. Alison works very hard and she can wear what she likes. Is it jealousy?’
Another added: ‘Cost of living or not don’t apologise my darling even if you had bought a Rolex what you do with your hard earned cash is up to you but what a lovely gift to have from your mum I wish I had a keepsake to treasure from my mum but i have memories.’
This Morning was recently shocked by the departure of long-serving host Holly Willoughby after 14 years on the show.
‘I have let ITV know today that after 14 years, I will not be returning to This Morning,’ she began.
She went on to say that it was a “tough goodbye” and that she was making the decision for her own and her family’s sake.
The comments section rapidly filled up with encouragement.
Her regular co-host Alison wrote: ‘This is a very sad day ! Love you 🥰.’
Craig Doyle added: ‘We are so supportive of you and we love you to bits, we just wish it didn’t end this way. Its a sad day for everyone. 💚.’
‘You have made me laugh until my cheeks ache sharing the sofa with you. We are sending you so much love HW,’ said another one of Holly’s regular co-hosts – Josie Gibson.
This Morning airs weekdays at 10 am on ITV.