Big Brother is coming shortly, and we’ve already seen a preview of the redesigned season.
AJ Odudu and Will finest have posed for a new promotional image that captures their happy collaboration at its finest.
This comes only days before ITV airs the first trailer for the much-anticipated rebooted reality series. Fans will be able to see it for the first time tomorrow on ITV1 during Rugby World Cup 2023 Live.
AJ, 35, picked a little red dress for the recently published image, while Will, 38, looked spiffy in a suit, signalling that they will be serving looks during the series, which premieres in October.
We saw their connection earlier this week at the National Television Awards.
While presenting an award, AJ told the crowd that Will will be her maid of honour at her future wedding.
A TV insider said that ITV hoped the decision to give the programme ‘the most high-profile spot possible’ would ensure the launch happens with a ‘bang’.
‘They’re hoping that a sensational start will hook the maximum number of viewers on the main channel, then bring them across to ITV2 for the rest of the series,’ they explained.
The source added to The Sun: ’This is something which has never been done before. Even when Love Island was at the height of its pulling power, it never had a launch show on ITV1’.
Big Brother returns to ITV2 and ITVX this October
ITV has already committed heavily to the show’s premiere.
According to reports, the first episode will air on ITV1 before transferring to its regular home on ITV2.
This extraordinary approach has not seen in any series of the dating programme behemoth Love Island.