On Tuesday night, before Matt Hancock ever appeared on our screens, the Channel 4 announcer threw a scathing blow at him.
The former health secretary is back on television after finishing third on I’m A Celebrity… Get Me Out of Here! earlier this year, losing behind Owen Warner and Jill Scott.
In the Channel 4 reality programme, he now appears with Gareth Gates, Melinda Messenger, and James Argent as 16 celebrities are put through their paces in the jungle phase of SAS selection in Thung Ui, north Vietnam.
Montana Brown and Michelle Heaton from Love Island are also in this year’s line-up… regarded as some of the ‘nation’s favourite stars,’ a category Hancock was cruelly left out of.
As the first episode of the new series followed Alison Hammond making her debut on The Great British Bake Off, the savage Channel 4 voiceover introduced: ’16 recruits in an inhospitable landscape next tonight though, as the country’s favourite stars and Matt Hancock all take part in SAS: Who Dares Wins.’
And viewers were absolutely loving it.
‘Ha ha ha, voice-over man “The country’s favourite stars, and Matt Hancock take on Celebrity SAS” Utter brilliance,’ one laughed.
‘The Channel 4 voiceover guy is brutal tonight,’ another added.
Someone else penned: ‘”The country’s favourite stars and Matt Hancock” Give that Channel 4 continuity announcer a raise.’
Bravo to the Channel 4 voiceover man, when talking about #SASWhoDaresWins “the country’s favourite stars…and Matt Hancock” 🤣 👏🏻
— Emma (@emmakinlochxx) September 26, 2023
‘The country’s favourite stars, and Matt Hancock…’
I see you Mr Channel Four announcer, and I’d like to buy you a pint.#SASWhoDaresWins
— Everything Everywhere All At Watts (@wattsoccuring) September 26, 2023
"The country's favourite stars and Matt Hancock"
Give that Channel 4 continuity announcer a raise.
— KC (@tuaisceartach) September 26, 2023
“BRITAINS FAVOURITE STARS… AND MATT HANCOCK” pic.twitter.com/Z0jGf7Egg0
— Jacob 🏳️🌈 (@OhHeyJacob) September 26, 2023
“The nation’s favourite stars and Matt Hancock take part in #CelebritySAS”. The Channel 4 voiceover guy is brutal tonight.
— Stuart (@st_ua_rt) September 26, 2023
LOOOOL shoutout to the Channel 4 guy saying some of the nations favourite stars "and Matt Hancock" when announcing Celebrity SAS 🤣🤣🤣🤣🤣
— Bennie and the Jess (@Jess5_11) September 26, 2023
Ha ha ha, voice-over man "The country's favourite stars, and Matt Hancock take on Celebrity SAS" Utter brilliance 🤣🤣🤣🤣 pic.twitter.com/E03B8xJJHz
— Debs2500 (@Debs_2500) September 26, 2023
This comes after the ex MP – who raked in £40,000 for his 80 hours work – spoke about how the trials on the show ‘p****d[him] off’ and that he was even given an unfortunate nickname, branded ‘Matt Handj*b’.
‘They were pretty rude. Calling me names, taking the p**s out of my surname, and god, it p****d me off,’ he told The Sun.
He continued: ‘With all my flaws on the show, when you’re under massive physical strain and you’ve been woken up in the middle of the night, you can’t hide.
‘To make something like this work, you’ve just got to go all in. I went in as a politician and I came out as a human being.’
Before the new series premiered, the instructors were queried about a segment in which former Special Forces Operator and Royal Marine Mountain Leader Chris Oliver and Royal Marine Commando and Special Forces Sergeant Jason ‘Foxy’ Fox interviewed Hancock.
DS Mark ‘Billy’ Billingham, who did not participate, stated that the squad did not have ‘time’ to extract ‘everything’ from Hancock.
He added: ‘We wanted to get to really know who he was going for… and his decision making… and yeah, we pushed as far as we could to get it out of him.
‘I want to know, we all wanted to know… and yeah, I guess a nation does want to know, so we got as far as we could with him but it was hard work.’
Celebrity SAS: Who Dares Wins continues on Sunday at 9pm on Channel 4.