Gino D’Acampo stunned This Morning viewers as he asked Holly Willoughby if she looked at his todger on a night out.
The 46-year-old TV chef brought his usual mix of hilarity and chaos on Monday’s episode of the ITV daytime show as he chatted to Holly and his co-star Phillip Schofield to promote his new show Gino’s Italy.
The often outrageous star was speaking via video link from his jacuzzi at his home in Sardinia, and he appeared topless to show off his tan.
Out one stage his even started to pull down his trunks, giving the hosts a peek at his tan lines.
Continuing the racy theme, Gino revealed he always used to have his willy out when he was a child.
Phil quickly quipped: ‘No thank you, listen… enough. I’ve already seen it here.’
Gino took a moment to remember the awkward scenario, and Holly explained: ‘After the NTAs when you said you’d get naked if we won.’


Holly joked she was ‘scarred forever’, and he added: ‘I forgot about that.’
However, Gino didn’t leave things there, as he had a very cheeky question for Holly.
‘I wanted to ask you something about the NTAs, tell me the truth though,’ he said. ‘Did you ever put your eyes own and look at my willy. Tell me the truth?’
The mum-of-three immediately responded: ‘No, I definitely did not.’
She might have been the only one though, as Phil revealed he couldn’t resist taking a glance at the crown jewels – even though he insisted it was to check Gino wasn’t cheating after his own bet.
‘I did… the reason for that was that you cheated and put the little cover on, and I said that is not fully properly done,’ he said, before jokingly adding: ‘It’s seared in my memory.’
This Morning airs weekdays at 10am on ITV.