Susanna Reid of Good Morning Britain was snubbed by co-host Richard Madeley after making a jab at the veteran presenter.
The 52-year-old ITV morning TV personality was announcing upcoming parts on Monday’s show when she unwittingly irritated the 67-year-old broadcaster.
Susanna appealed to Richard for an opinion on their impending debate concerning people’s beauty once they reach the age of 60.
The presenter gave her an anxious look, waived her off, and redirected her focus to Gary Lineker, who was the spark for the conversation.
They were preparing a section questioning whether someone in their sixties might be a sex symbol after the former player was questioned about his attractiveness in a recent interview.
After the clips rolled, Susanna turned to her co-host and quipped: ‘Well there’s one obvious person to ask if you can still be a sex symbol in your sixties. Richard Madeley!’
Richard met her comment with a scoff and unimpressed face as he shot back: ‘Oh get out of here! What?!’
Susanna wasn’t ready to give up just yet as she replied: ‘I’m just asking,’ followed by a round of wolf-whistling from the show’s crew off-screen.
‘There we go, the crew think so,’ the presenter added before she concluded: ‘Actually I’m not so sure that’s appropriate is it.’
Continuing their exchange, Richard explained: ‘I’m not going to ask how old you are,’ to which Susanna replied: ‘I’m 52, why don’t you want to ask?’
Richard then surmised: ‘Because I wanted to be a gentleman,’ which earned him a fiery retort from Susanna to the tune of: ‘That’s quite an old-fashioned notion. You’re showing your age.’
To settle their spat, the two turned their focus to 78-year-old Angela Rippon, who is now dancing her way to fame on BBC’s Strictly Come Dancing.
The TV veteran made her ballroom debut on the show on Saturday night, and spectators were wowed by her agility and flair.
Good Morning Britain airs weekdays from 6am on ITV. Coronation Street airs on Mondays, Wednesdays and Fridays at 8pm on ITV1.