Love Island has been hit with over 1,500 complaints over ‘alleged misogynistic behaviour’ from the male contestants directed at the women in the villa after the tumultuous events of Snog, Marry, Pie.
This year’s series of the ITV2 competition has not been lacking when it comes to drama and controversy, with Women’s Aid speaking to the show’s bosses about ‘controlling behaviour’ and fans calling out ‘bullying’.
Last week, the islanders took part in a game of Snog, Marry, Pie, which – while entertaining at times – descended into tears when Tasha Ghouri was left upset by the reasons Luca Bish and Dami Hope gave for pieing her in the face.
Media watchdog Ofcom has revealed that on Tuesday July 19, the day that the boys’ turn came to subject the girls to snogs, mock proposals or pies in the face, it received 1,509 complaints from viewers about the Love Island episode.
It’s understood that the majority of these complaints were regarding the alleged misogynistic behaviour exhibited by the men, which included the aftermath of the Snog, Marry, Pie game.
At the time of the complaints’ release by Ofcom, the regulatory body has not placed them under investigation, as they are being assessed against their broadcasting rules.
Ahead of the 2022 series of Love Island, ITV published its extended duty of care protocols, explaining that ‘extensive welfare measures remain in place to provide support to programme participants before, during and after filming’.
‘Ahead of this series, contributors on the show will be offered video training and guidance covering inclusive language around disability, sexuality, race and ethnicity, behaviours and microaggressions,’ the broadcaster said.
The welfare services offered to the contestants includes ‘comprehensive psychological support’, training on ‘handling potential negativity’ on social media and a ‘proactive aftercare package’.
Earlier this month, Women’s Aid confirmed to Metro.co.uk that the organisation was in talks with the bosses of Love Island after viewers called out ‘the misogyny and controlling behaviour being shown on screen’.
Teresa Parker, head of communications and media relations at the charity, said: ‘We are talking to ITV, and they have shared with us information on their inclusion training, but what appears to be missing is specific information on abusive relationships and an understanding of controlling behaviour in relationships.’
In response, ITV said: ‘We cannot stress highly enough how seriously we treat the emotional well-being of all of our Islanders. Welfare is always our greatest concern, and we have dedicated welfare producers and psychological support on hand at all times, who monitor and regularly speak to all of the Islanders in private and off camera.
‘Ahead of this series, contributors on the show were offered video training and guidance covering inclusive language around disability, sexuality, race and ethnicity, behaviours and microaggressions. We are always looking at how we expand and evolve on this training to ensure that all of our Islanders feel they are part of a safe and inclusive environment.’
Love Island returns tonight at 9pm on ITV2 and ITV Hub.