Netflix has changed its name to Streamberry, which Black Mirror fans may remember after season six was released on the platform.
The latest installment of Charlie Brooker’s gripping series, Streamberry, contains a Netflix platform within the episodes.
In the first episode, Joan Is Awful, Annie Murphy’s character Joan witnesses her life being played out on Streamberry, which stars Salma Hayek.
Meanwhile, the true crime documentary trailer in the second episode Loch Henry is also a Streamberry creation.
Netflix has transformed it into something almost genuine.
Announcing the change today, the platform’s Twitter account encouraged viewers to ‘Join the Streamberry family today!’ linking to the new website, http://www.youareawful.com.
If viewers wish to test it, the false platform appears quite similar to the real one, with the identical Netflix text, colour, and logo.
Welcoming fans to the site, it says: ‘Take or upload a photo of yourself to set up your sweet new Streamberry profile!’
Instead of Joan is Awful, visitors might find their own names and photographs created into a drama once posted.
Meanwhile, as some might assume, the advertised episodes and recommendations are all Black Mirror-themed, and a bogus site to watch Streamberry shows has launched: streamberry.tv.
Ashley On A Roll Tour Live! by Rachel, Jack and Ashley Too, and Selling San Junipero by San Junipero are among them.
While viewers have been tweeting about their experiences with the marketing approach, others are cautioning people to check the ‘terms and conditions’ after viewing Joan Is Awful.
The episode saw ‘ordinary lady’ Joan discover that her life had been surprisingly grown into a massive adaption, all because she didn’t read the fine print.
As Joan attempts to recover control over her secrets being revealed on a massive streaming platform, mayhem follows, only for her to discover a startling twist that has her rethinking all of her decisions.
Brooker previously told Metro.co.uk that the episode was inspired in part by a genuine tale.
He told us: ‘Joan is Awful this season, I had half an idea which was, is there a story about… the title for some reason stuck in my head.
‘And I was thinking, is there a story about an average woman who finds herself on the front page of the newspaper?
‘She’s the lead item on the news – not because she’s involved in a terrible scandal, or she’s done something heroic, but just she’s like, [the] main character of the day, her co-workers don’t like the way she chews her food or something minor like that. I was like, I don’t know what the story is, but it’s a funny situation.’
He continued: ‘There’s another idea… which was to do [with] like deep fake AI generated imagery being streamed by a news network. But I didn’t know what to do with either of these ideas. So you’ve got an idea, but you don’t have a story.
‘And then I was watching The Dropout, which is the dramatisation of Elizabeth Holmes and the Theranos story, and I was watching that with my wife and we were sort of commenting on like, god, this feels like it happened yesterday, and here it is already a drama on TV.’
He explained that those two ‘half ideas’ were suddenly ‘sucked up into this one’.
Black Mirror is now available to watch on Netflix.
