To commemorate one of the year’s most important battles, KSI has spent a fortune on the most expensive mouthguard ever manufactured.
The Youtuber will face Tommy Fury on Saturday, October 14, on a bill that also has Logan Paul boxing Dillon Danis.
Tommy Fury, the half-brother of heavyweight champion Tyson Fury, fought Logan Paul in February before clashing with the boxer’s business partner.
When KSI announced the boxing match, taking place in Manchester, the Love Island star replied: ‘You’re getting knocked out in front of my home crowd. This is gonna be fun.’
For such a significant occasion, the Prime drinks owner will wear a SafeJawz mouthguard worth over £40,000.
The ‘Prime Protector’ mouthguard will include 108 high clarity GVS diamonds as well as a 24 carat gold leaf.
Ewan Jones, Founder and CEO of the company shared: ‘SafeJaws started as two university students with a dream to make the best mouthguards in the world, and if you’d told us then we’d be making the most expensive mouthguard in the world for one of this year’s most anticipated fights we wouldn’t have believed you.
‘To showcase this in Manchester just miles from where we began our journey is also a really nice moment.’
Since his first battle with fellow YouTuber Joe Weller in February 2018, the sports firm has provided the 30-year-old with mouthguards.
They worked with KSI again in 2019 for his fight with Logan Paul, although none were as pricey as this.
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After seeing the product, the internet personality said: ‘This is the most detailed mouthguard I’ve ever seen, it’s just phenomenal. Big up SafeJawz man. Just wow.’
He shared a photo of the diamond-encrusted guard with his 13.2 million Instagram followers.
The pricey mouthguard was inspired by KSI’s moniker, ‘Nightmare,’ as well as Prime’s newest drink, Glowberry – with a neon green ‘Prime’ inscribed over a black backdrop.
Along with KSI, the brand is popular with other high-profile clientele such as Conor McGregor, Tom Hardy, and other non-sporting celebrities such as Miley Cyrus and the Bahrain Royal Family.
The ‘Judgement Day’ event is anticipated to gather millions of people on Saturday, all of whom will get to watch the ‘Prime Protector’ in action.