
The start of a new season of the Great British Bake Off means that host Noel Fielding will be wearing brand new trendy attire.
Alison Hammond, who made her debut this season, isn’t afraid to experiment with bold designs and colours, but it’s the 50-year-old comic who has caught viewers’ attention.
While the candidates struggle to resist Paul Hollywood’s keen eye on bread week, viewers can’t get enough of Noel’s adorable penguin costume.
His Yeah Yeah Yeahs sweater got everyone talking the first week, but his flowery print came with an eye-watering price tag the next week.
The highlight of the orange and white design is a standing penguin with a heart-shaped black patch on its breast.
A bird flies away from the back of the jumper, likely not another penguin.


This aquatic option, like last week’s jumper, comes from an Australian apparel manufacturer.
Hermann Studios designed the cosy knit but unfortunately it is currently not for sale on the label’s website.
While the price of this colourful penguin is unknown, jumpers on the site range from AUD$89 (£45) to $220 (£115).
It is expected that a minor release of the design will occur in the near future, so loyal fans will need to keep an eye out for that drop.
‘Love this one!’ wrote one fan while another said: ‘I need Noel’s penguin jumper in my life immediately if not sooner.’
‘Dear Father Christmas, could I please have Noel’s jumper for Christmas?’ joked a third.
One enamoured fan, shared their own tweet from April which said: ‘Every time I watch #GBBO, I just end up wanting Noel Fielding’s outfit. Every single time.’
To this they added: ‘I still stand by this. #GBBO needs to include links to the shops where Noel buys his clothes. That penguin jumper is just 😭❤️.’
The Great British Bake Off continues on Tuesday at 8pm on Channel 4.