This isn’t about experiencing a sun-drenched and heat-induced summer, but rather about embracing a trend that also brings with it a bronzed look.
Tomato Girl summer defines the ultimate warm weather vibe, embodying the enchanting Mediterranean atmosphere.
Picture an unhurried afternoon spent on the Amalfi Coast, savouring a tomato salad freshly made on a veranda, clad in an appealing fruit-print dress, with a straw bag casually resting on your chair.
It’s evocative of a sun-glazed and effortlessly stylish look.
As Metro.co.uk learned from SilkFred’s chief stylist Megan Watkins, “Imagine the Mediterranean fantasy: vacationing on Amalfi coast, lazy, elongated days, delectable pastries for breakfast, an afternoon saunter through tranquil towns, and handpicked fresh fruits and veggies from local farmer’s markets.
‘Tomato girl summer’ perfectly encapsulates this imagery, and it has the online world longing for this flawless rendition of Mediterranean living.”
So, how can one embrace this style if a trip to Italy isn’t on the cards?
Megan shared, “Indeed, ‘tomato girl summer’ gravitates towards red, but it’s not the typical bold, prominent kind. Think about slightly richer shades of red combined with chic styles that accentuate the tomato girl summer look, like floaty, off-shoulder midi dresses and elegant slip skirts.
‘The aesthetic isn’t solely tied to the color red. Prints of fruits or flowers and artistic graphics also perfectly exude vibes of a tomato girl summer.”
‘To assemble a complete tomato girl summer outfit, I would suggest going for a milkmaid-style dress in either whitish linen or a showy fruity print, paired with a red headscarf, a straw handbag, and a pair of either espadrilles or mule sandals.”
What is the fascination with this trend at this time?
Liz Stone, co-founder of the creative content agency OK COOL, stated, “Over the past couple of years, we’ve observed how Generation Z likes to experiment with various personas via trending social media aesthetics.
‘Regencycore’ is a case in point, which let fans of Bridgerton express their internal nobility with lavish pearl accessories and womanly floral gowns.
‘Tomato girl’ aesthetic gained popularity this summer as it embodies the relaxed, picturesque Italian dream, a stark contrast to the hustle and bustle that dominates most of our lives, which was heavily desired on social media.
‘This yearning for a different lifestyle and desire to travel is visible in the idyllic content shared by travel communities – the hashtag #amalficoast garnered 965.5 million views for instance, and the hashtag #europeansummer clocked more than 1 billion views, with numerous (primarily American) users craving the carefree European way of life.”
Needless to say, we’re tempted to indulge in a bit of shopping… or maybe, just book a plane ticket?
