You don’t have to look far to find anti-ageing products in the beauty world, from fancy face creams to light-up masks that wouldn’t be out of place in a sci-fi movie.
But the cosmetics industry can be guilty of focusing on wrinkles and youthful skin while ignoring the problems we actually need solutions to as we get older.
During menopause, for example, physical symptoms can range from an increased sensitivity to UTIs to hot flushes and vaginal dryness, which is why WooWoo has designed a range to cater specifically to women over 40.
The intimate bodycare brand’s Manifesto collection debuted for Menopause Awareness Month, comprising six products to care for ‘down there’ during hormonal changes.
Featuring key actives such as artichoke leaf peptides, kigeline extract and Provitamin B5, each product has been formulated to counteract the reduction of oestrogen and progesterone that leads to common skin concerns such as dryness and loss of firmness.
Ingredients encourage cell regeneration, promote collagen production, and improve skin elasticity overtime – leading to more hydrated, firmer and smoother skin.
Two new products have been introduced to the WooWoo Manifesto range; Bright and Buff Body Scrub and Goddess Glow Cream. With caffeine alongside the hero artichoke and kigeline, use this duo to lift and even out skin on bums, tums, and thighs.
The collection also features a pH balanced Blissful Bath Soak, Gentle Foaming Body Wash, Intimate Lube and Moisturiser, and Moisturising Intimate Wipes.
Soothing aloe vera and deeply nourishing artichoke leaf peptides work in to naturally hydrate and moisturise while combatting common perimenopause and menopause symptoms.
Everything’s also plant-based and safe for use on intimate skin, meaning you can pamper yourself without worrying about irritation.
WooWoo developed the range following a survey of over 1,500 women over 40 to understand their specific skincare needs and concerns.
The research revealed that 32% of respondents had experienced symptoms such as dry skin with over a quarter also suffering from vaginal dryness.
Of the women surveyed, 30% expressed a desire for brands to create more products with better natural ingredients that supported them during this lifestage, while 16% explicitly requested more products that would help improve their sex lives.
Company founder and CEO Lucy Anderson said: ‘My goal has always been to provide products that serve every woman at every life stage. Now in my mid-forties I’ve also personally experienced the impact of the perimenopause on my body. That’s why I’ve launched my new Manifesto range.
‘As with all of our products the range has been designed to solve specific concerns in the most natural way. Every woman deserves to look and feel their most confident naked. Our body care is here to liberate skin from discomfort and irritation without shame or taboo.’
So if you’re tired of forking out for cosmetics that don’t suit you, WooWoo may be the way to go.