The genius team behind Channel 4’s Vardy V Rooney drama are having a lot of fun ahead of the show’s launch.
Vardy v Rooney: A Courtroom Drama is a dramatisation of the 2022 High Court battle that gripped the UK and was picked up by publications around the world who couldn’t get enough of the Wagatha Christie drama.
Created from the real court transcripts, the two-part film stars This Is England’s Chanel Cresswell (as Coleen) and Harry Potter star Natalia Tena (as Rebekah) and will bring viewers all of the incredible moments from a case that kept people gripped.
Back in 2019 Coleen accused Rebekah of repeatedly leaking private information about her to a tabloid and revealed that she had been posting a series of false stories to her account to track down the culprit.
She eventually settled on her suspect and posted a lengthy statement to social media in October saying that the stories that had been leaked to the press had only been viewed by one person.
‘It’s… Rebekah Vardy,’ she wrote.
Clearly capitalising on the storm that was set off soon after, Channel 4 is now using that infamous line to draw people’s attentions to its upcoming drama series about what unfolded when the pair went to court.
The campaign (quite literally) takes off today, with a sky-scraping stunt, seeing a plane make two flights across Wayne Rooney’s former clubs Manchester United’s stadium (Old Trafford) and Everton’s stadium (Goodison Park) as well as above Knutsford, Cheshire’s ‘Golden Triangle’– an infamous WAG hotspot – with a banner reading ‘It’s……….’ on the first flight, and ‘…Vardy v Rooney’ on the second.
The creative director of the agency behind the campaign, 4creative’s Lynsey Atkin said that they ‘couldn’t help ourselves running with the greatest drum-roll of the year’.
‘Then someone mentioned a plane and a 60ft banner and we couldn’t help ourselves then either. So much so we ordered two.
‘Giving Vardy v Rooney: A Courtroom Drama the kind of theatrics it deserves has been a huge amount of fun, whilst hopefully giving those hooked on the case even more reason to tune into this most famous feud.’
The trailer for the series was released last week and introduced all the main players.
It also stars Michael Sheen as Coleen Rooney’s barrister David Sherborne, while Simon Coury plays Vardy’s barrister, Hugh Tomlinson.
Wayne Rooney will be played by Dion Lloyd and Jamie Vardy by Marci Nagyszokolyai.
Vardy v Rooney: A Courtroom Drama will air on Channel 4 this month.
