
The Apprentice returned to TV screens on Thursday night, and viewers couldn’t stop laughing at one team’s’stupid’ error.
Lord Alan Sugar woke both teams up and transported them to Imperial College London, where they were given a task to create an advertising idea to promote electric motorcycles.
Both groups were challenged to create a video advertising that they had to cast and shoot themselves before pitching to a panel of industry professionals.
Bradley Johnson, who was acting as project manager for one team, assigned sub-team leadership to Shazia Hussain, who promptly sidestepped her rank and flipped the manager’s notion on its head.
Eagle-eyed supporters soon noted the recruiter’s inability to implement one critical piece of the suggested campaign by changing the bike’s name and overall concept from what the team had discussed in the morning.
Shazia eventually found an actress for the campaign who couldn’t ride a motorcycle – a missing piece of the jigsaw that connected the entire concept together.
Fans of the programme took to social media to blast the participants for their sloppiness, just ahead of the panel of experts, who also pointed out their gaffe.
One user penned: ‘Yeah, get someone who can’t ride a bike to advertise a bike. That’s like getting someone with a peanut allergy to advertise peanut butter.’


Another typed: ‘Why blame the Agency for the Actor they were sent. Why didn’t they tell the Agency they wanted an Actor that can ride a Motorcycle. Not the Agency’s fault. Plus you don’t drive a Motorbike You ‘Ride’ a motorbike. [sic]’
‘Why get an actress that can’t ride a motorbike?? [sic]’, a Twitter user questioned.
Others quickly weighed in on the overall calibre of this year’s lineup.
A fan of the show wrote: ‘Incompetence levels off the charts. Maybe one day the producers will go back to selecting people with genuine business credibility. Or not. They’ll carry on giving Love Island rejects television time [sic]’.
‘worst contestants ever. Who is even selecting these for casting ? They need to be fired. Fire them all!!!!! [sic]’, a further disgruntled fan said.
The Apprentice returns next Thursday at 9pm BBC One and BBC iPlayer.