The cosmetics sector is going to witness the introduction of a device that will be among its most comprehensive to date.
Using artificial intelligence technology, Lancôme has developed a motion stabilising device. This device makes it considerably easier and more accessible for those with disabilities to apply cosmetics.
People with certain disabilities often have trouble applying cosmetics because their hands are shaky, and this item will help bridge the gap between the two groups.
It is referred to as the HAPTA and is equipped with magnetic attachments that may be customised as well as motion controls to assist users in opening tough packing and applying products.
The brand says: ‘An estimated 50 million people globally live with limited fine motor skills. This makes some daily gestures, like applying makeup, challenging.
‘Under development by L’Oréal scientists and engineers, HAPTA is a handheld, ultra-precise smart makeup applicator for users with limited hand and arm mobility, offering them the ability to steadily apply lipstick at home.
‘HAPTA will incorporate technology originally created by Verily to stabilize and level utensils to give people with limited hand and arm mobility the ability to eat with confidence and independence.’
They went on to say that their goal is for the application to “assist users in feeling confident, independent, and empowered to appreciate the self-expressive power of beauty.”
It is anticipated that it will be made available to the general public this year, and the price is anticipated to be close to $199 [£164.56].
One charge allows for approximately ten uses, the device is ergonomically constructed to allow for 360 degrees of rotation and 180 degrees of flexion, and users have the ability to “store” a position for later use.
Françoise Lehmann, Lancôme Global Brand President says: ‘For years, Lancôme has sought to provide every woman with beauty solutions adapted to their needs.
‘Beauty tech has enabled us to fulfil this mission in an even more powerful way, revolutionizing the way we develop beauty products and services and enabling greater personalization.’
A study by Proctor & Gamble in 2019 found only 4% of beauty and personal care brand products are designed to address the needs of those with physical disabilities – so this is a welcome piece of innovation.