Superdrug is planning to introduce new condoms with packaging that includes a message about the importance of consent. This is part of their “You Before Yes” campaign, launched in partnership with several charities, to educate and empower 18-21-year-olds about consent. A recent survey showed that a significant percentage of young adults in this age group have engaged in sexual activities they didn’t want to due to fear or pressure. The survey also highlighted the need for education on sexting with consent in mind. Superdrug’s new condom packaging will not only promote the message of consent but also provide a link to the campaign’s website for further information and resources. The goal is to raise awareness and support positive changes in behavior related to consent.