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How has Kim Kardashian made her money and how did she become famous as she is named a billionaire?

Kim Kardashian has built an empire (Picture: Getty Images for ULTA Beauty / KKW Beauty)

Kim Kardashian has officially been named a billionaire, with the reality star and makeup mogul seeing huge levels of success over the past few years.

The Keeping Up With The Kardashians star has followed in her younger sister Kylie’s footsteps, with Forbes confirming that she’s now worth $1billion (£723million).

Aside from her reality show, she’s built up a makeup empire and most recently launched SKIMs, her shape-wear brand.

Her billionaire status doesn’t even take into account wealth in the Kardashian-West union, which came to an end when the star filed for divorce from her husband of six years, Kanye West.

Kim has become the second Kardashian-Jenner to be named a billionaire, after Kylie was named the ‘youngest self-made billionaire’ at the age of 21.

While there was some controversy over Kylie’s status as a billionaire, it’s safe to say the sisters aren’t doing too badly.

What is Kim Kardashian famous for?

Kim and Paris have been friends for years (Picture: WireImage)

Kim first rose to fame as a friend and stylist of Paris Hilton.

The star appeared on Paris’ show The Simple Life and attended plenty of events with her, with Kim recently thanking the Hilton heiress for ‘giving her a career’.

In 2007, the family reality show Keeping Up With The Kardashians began, running for 20 seasons until it was announced that it would be ending this year.

Kim, along with her sisters Kourtney, Khloe, Kendall and Kylie appeared on the show, as well as momager Kris Jenner, with the series having plenty of spin-offs.

In 2014, the star married Kanye, with the pair’s relationship taking the world by storm. They had four children together – North, Chicago, Saint and Psalm – before their split.

The 40-year-old went on to found KKW Beauty and KKW Fragrance in 2017, and founded her shape-wear brand SKIMS in 2019, changing its name from Kimono after backlash.

In recent years, Kim has been training to become a lawyer, with a focus on criminal justice reform.

How did Kim Kardashian make her money?

According to Forbes, much of Kim’s fortune has come from her beauty brand, KKW Beauty.

The publication states that Kim’s remaining 72% stake in KKW Beauty, after selling 20% of the brand to Coty for $200m (£144m), is worth around $500m (£361m).

The brand followed up on the success of her sister Kylie Jenner’s cosmetics line and launches of contour kits, eyeshadows, lipsticks and perfumes have consistently sold out.

The star also owns a majority stake in SKIMS, which Forbes estimates to be worth $225m (£162m).

Every year since 2012, Kim has also earned at least $10m (£7.2m) from her work on Keeping Up With The Kardashians, various endorsements and her hugely lucrative mobile game Kim Kardashian Hollywood.

Add in the shares and stocks she owns – including the Disney, Amazon, Netflix and Adidas shares gifted to her by estranged husband Kanye West in 2017 – and her three Calabasas properties, and it’s safe to say Kim’s doing pretty well for herself.

Weighing up Kim’s assets, Jessica Henig the founder of Unlocked Branding told Metro.co.uk: ‘Kim Kardashian’s career has spanned over 15 years – she has continued to pivot and innovate every step of the way for financial gain moving with the times and the digital age.

‘People do forget in the age of digital marketing the Kardashian’s were at the forefront of propelling the return of investment for social media marketing – being paid up to a million dollars a post.

‘I would not say that this Forbes estimation is inflated – Kim created making money from social media posts and has one of the worlds biggest online followings.’

Adam Stott, wealth coach and CEO of Big Business Events, agreed: ‘In my professional opinion, the recent estimation that Kim Kardashian is a billionaire is valid.

‘Her valuation by Forbes has been based on her two companies in present day, but the ability she has to utilise intangible assets like her social media following only strengthens one argument her businesses have been conservatively undervalued.

‘Physical assets in a business can be valued exactly, but an intangible asset like her Instagram following alone of 213m can’t have a price placed upon it, despite it being a key tool to globally expanding her businesses further.’

Former City Trader and Stock Pickers Academy founder Debodun Osekita weighed in: ‘It would be interesting to see Forbes’ methodology but it is fair to say it is credible even in spite of Kylie’s [Jenner] removal from the list last May raising eyebrows. Kim K was already around the $900m (£652m) mark last year.

‘Coty is a stock I follow closely – acquiring 20% of KKW for $200m (£145m) mathematically means that the KKW business’ 100% worth is $1bn but also since that $200m is not owned by Kim any longer after sale with post sale value being about $500m (£362m), the new valuation shortfall needs to be made up a different way.’

He added: ‘Kim is great at setting or predicting beauty trends whilst Coty has the distribution so all in all lockdown and social media trends would have helped to exacerbate gains.’


Credit: Original article published here.

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