My Celebrity Life

Research shows searches for weight loss have decreased – as people feel less pressure to be ‘summer body’ ready

The idea of the ‘summer body’ reigns strong – who can forget that hyper sexualised yellow advert was that banned back in 2015 reading: Are you beach body ready?

(If you have managed to forget, well done).

With the return of low-rise jeans and other 00s fashion trends that dominated the age of size 0 modelled on the likes of Paris Hilton, you might think we’re in a fashion moment that’s edging on slippery territory – harking back to an unhealthy time for women in particular.

It’s some relief to hear then, that Pinterest has found searches on their platform for weight loss are down 20% this summer, suggesting a shift in attitudes.

Last year, the company introduced a ban on adverts for weight loss as part of a move to prevent body-shaming.

This move reflects the interests of its users who are veering more towards searches for body positivity and acceptance.

Instead of aspiring to shed pounds, Pinterest say people are more likely to search for how to be healthy and eat well.

As well as looking for physical health, users have been looking for mental health inspiration around body image, as searches around confidence, self-love, and body acceptance have risen.

People are also seeking out images of body types that traditionally have been ignored – searches for ‘curvy body reference’ and ‘androgynous body type’ have climbed.

Alex Light, a body confidence and anti-diet influencer, believes these are encouraging results.

‘There should never be an ideal body in the first place – the body each individual has should be their ideal body,’ she says.

‘The concept of the “ideal body” means women are preoccupied with chasing an unrealistic standard and it’s entirely unfair.

‘Especially as the ideal body is forever changing and so we can never truly win.’



Tips to feel body confident

Alex Light shares her tips for boosting how you feel about your body.

  • Make the most of resources – seek out voices that you relate to in this space, follow people who look like you and people who don’t look like you.
  • Get to grips with diet culture – identify why we’re in the place we’re in with our body image as this will hopefully help you understand the root of the problem.
  • Identify and challenge any negative self-talk – the way we talk to ourselves can be very toxic and negative, but if you ask yourself whether you’d say the same thing to someone you love and the answer is ‘no’, it shouldn’t be acceptable for you either.
  • Remember that we are all supposed to look different – we are all supposed to be different shapes and sizes and that is a beautiful thing.

 


Credit: Source

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