Good Morning Britain viewers had quite the crossover on Monday morning, when an advert for Piers Morgan: Uncensored ran during the Good Morning Britain ad break.
Richard Madelely hosted the episode, with Ranvir Singh standing in for Susanna Reid.
However, fans were graced with a very familiar face during one of the commercial breaks, with Piers’ TalkTV show being advertised.
Piers, 57, previously hosted GMB, leaving the ITV programme after he received more than 50,000 Ofcom complaints over his comments about Meghan Markle. He was later cleared by Ofcom.
He later made his TV return on TalkTV, but ratings have been suffering.
While Piers’ show debuted with around 400,000 viewers, the figure has since plummeted.
Piers recently claimed live TV audiences don’t matter to him, due to Uncensored being a global show.
After his first week on the programme, a tweet from NewsUK read: ‘Content from the first week of @PiersUncensored has delivered in excess of 64 million online views around the globe to date.’
Piers responded: ‘INSANE numbers.. just shows that content really is king, and can be consumed in so many different ways now.
‘Linear TV increasingly irrelevant to total eyeball potential for a global show like this, especially with younger viewers who don’t really watch TV anymore.’
He does still remain the channel’s most popular presenter though, even if his colleagues aren’t providing much of a contest.
Since Piers’ departure from Good Morning Britain, Susanna has hosted alongside a string of rotating presenters, most prominently Richard.
However, Richard is set to take a break over the summer and isn’t sure what the future holds for him on the show.
He said on Sunday Brunch: ‘Since Piers left, as you know, his chair has been a kind of rotating gig and all sorts of presenters have come in and done it.
‘It is true that of late I’ve kind of risen to the top of that pile I suppose. But I don’t know for how long as I’m on quite a short contract.
‘I don’t know what’s going to happen. I’ve got quite a big break in the summer, I’m going to France and then I’ll be back quite a lot in the autumn.’
He added: ‘But as for next year I have no idea and that’s fine for me. I’m not chasing it, you know.
‘If they turn around and say, “We’re relaunching the programme and thanks Richard for all the fish but we’re going to use so and so,” that would be fine with me.’
Good Morning Britain airs weekdays at 6am on ITV. Piers Morgan: Uncensored airs at 8pm on TalkTV.