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29 Black Owned Beauty Brands To Support All Year Round

While the beauty industry has become more inclusive over the years, finding the right products for skin, hair and body on the high street is still a very disappointing experience for Black women. It is even more frustrating that Black women are the ones who contribute millions of pounds globally to an industry that so often fails to cater to them.

That said, there are so many brilliant, Black owned beauty brands which are leading the charge, and one of the best ways to show allyship to the Black community is to support them. It’s important to note, however, that just because a brand is Black owned, doesn’t mean it is solely for Black people; mascara, luxe body butter, skin perfecting serums and moisturising hair masks don’t care what race you are.

Show your support and help pour wealth into the Black community with our pick of the best Black owned beauty brands.

Big Hair Beauty

Born out of frustration of being unable to find the right products during her natural hair journey, founder Melissa launched Big Hair Beauty: a natural haircare range created specifically for curls, kinks and coils.

Each product is made from hand-picked, nourishing and effective ingredients that afros and curls love, including avocado oil, cocoa butter and shea butter.

Big Hair Deep Conditioning Clay Mask, $, available at Big Hair

Big Hair Curl Defining Cremé Gel, $, available at Big Hair


Beauty writer Loretta De Feo created Dizziak because her hair is combination of textures. At the time, there were no products on the market that met her needs. Stocked everywhere from Cult Beauty to Liberty, Dizziak’s award-winning deep conditioner boasts key ingredients such as aloe vera, argan and castor oils, quinoa protein and shea butter for intense moisturisation.

Dizziak Dizziak Deep Conditioner, $, available at Dizziak

Dizziak Hydration Wash, $, available at Dizziak

The Glowcery

New kid on the block The Glowcery was founded by beauty blogger and trained natural skincare formulator, Roshanne Dorsett. Roshanne believes that fresh, natural and plant-based ingredients make for healthy skin. All of her products are made with cold-pressed fruit, vegetable and nut oils that are rich in essential fatty acids, antioxidants to fend off pollution and vitamins. The Superfood Serum Facial Oil is the brand’s hero product, which keeps skin nourished and soft. The range is vegan, cruelty-free and 100% natural, too.

The Glowcery Clean Greens Superfood Serum Facial Oil, $, available at The Glowcery

The Glowcery Coconut Crumble Superfood Natural Lip Scrub, $, available at The Glowcery

Beauty Bakerie

Founder Cashmere Nicole launched Beauty Bakerie in 2011, all while navigating life as a single mother and battling breast cancer. The brand was thrust into the spotlight in 2018 after its Cake Mix foundation went viral, not just for its incredible shade range, but for how it put darker shades first. The Wake and Bake Face Oil, Lip Whip Gloss and Oat Flour Setting Powder are bestsellers — even Beyonce and Cardi B are big fans.

Beauty Bakerie Flour Setting Powder, $, available at Cult Beauty

Beauty Bakerie Matte Lip Whip, $, available at Cult Beauty

Jim & Henry

Jim + Henry emerged out of Tammy Facey’s desire to find a product that worked for her curly hair. Having launched with her twin sister, Jim + Henry became the first brand in the UK to create a leave-in conditioner comprised of just eight ingredients, including Ghanaian shea butter, mandarin and Corsican Camomile exclusively for afro and curly hair types. The duo have since added three more products to their line, which boast less than 10 ingredients, Five (a luxe hair oil), Nine (must-buy hair cleanse) and Ten (a nourishing conditioner).

Jim and Henry Nine Hair Cleanse, $, available at Jim and Henry

Jim and Henry Eight Leave-In Conditioner, $, available at Jim and Henry

Willow & Mane

After Willow & Mane’s founder Elizabeth Hill became frustrated with using her boyfriend’s T-shirts to help prevent frizz on wash days, she launched luxury sustainable hair towels made from organic cotton. They are reversible, double layered for extra absorbency and are available in a number of vibrant colours.

WillowandMane Organic Cotton Hair Towel, $, available at Etsy

Okiki Skincare

Dreamt up by mother and daughter duo, Ade and Antonia Ogunsola, Okiki is an authentically British and Nigerian. It provides handcrafted personal care and home products, such as candles and bath salts. For every large candle sold, Okiki donates £1 to help replant trees in Ghana.

Okiki Skincare Aleppo Mint & Orange Hand/Body Wash, $, available at Okiki Skincare

Okiki Skincare The Crown of Wealth Candle, $, available at Okiki Skincare

A Complexion Company

Nomshado Michelle Baca created A Complexion Company’s skin essentials inspired by traditional remedies specifically for Black African women. The brand aims to preserve local knowledge and the Moringa Oleifera Superpowder in particular is known for its immunity boosting powers. It can be used as a clay face mask or an edible supplement.

A Complexion Company Organic Moringa Oleifera Beauty Superpowder, $, available at A Complexion Company

The Afro Hair & Skin Co.

Using locally sourced British ingredients, The Afro Hair & Skin Co. is perfect for those obsessed with natural and eco-friendly products. Wellness is a traditionally white space, so the brand hopes to change that. Our favourite products include the ReBirth Recovery Face Mask and the Awaken Reviving Body Treatment Oil.

The Afro Hair & Skin Co Reviving Body Treatment Oil, $, available at The Afro Hair & Skin Co

The Afro Hair & Skin Co Rebirth Glow Recovery Clay Mask, $, available at The Afro Hair & Skin Co

Charlotte Mensah

Award-winning hairstylist Charlotte Mensah has poured over 26 years of expertise into her namesake haircare line. She uses sustainably sourced manketti nut and ximenia oils, which condition and nourish hair. Her products have received widespread praise (and rightly so) for their ability to instantly transform dull and flat hair into lengths that are full of vitality and life.

Charlotte Mensah Manketti Hair Oil, $, available at Space NK

Charlotte Mensah Manketti Oil Finishing Mist, $, available at Charlotte Mensah

Pat McGrath Labs

Pat McGrath is one of the world’s most sought after makeup artists and has created legendary runway looks spanning a 20 year career in the industry. Her line of Mothership eyeshadow palettes, Skin Fetish highlighter kits and LuxeTrance lipsticks feature punchy pigments and maximum-impact metallics. The brand also recently signed Naomi Campbell as the face. If you haven’t yet tried the products, this is your cue.

PAT McGRATH LABS MatteTrance™ Lipstick, $, available at Selfridges & Co.

PAT McGRATH LABS Mothership VIII: Divine Rose II Artistry Palette, $, available at Selfridges & Co.

Epara Skincare

After struggling with unidentifiable rashes while studying at Oxford University, Ozohu Adoh launched Epara, a luxury line of skincare targeted towards skin issues women of colour face on a daily basis. She discovered that she had been suffering with follicular eczema and began researching the uses and benefits of African botanicals.

The brand launched in 2017 and now offers over 10 different products, which leave the skin buttery and moisturised, including the Brightening Night Balm, Hydrating Mist and Balancing Face Oil. Each contain a blend of marula oil from South Africa, moringa oil from Kenya and argan oil from Morocco.

EPARA Skincare Balancing Face Oil, $, available at Epara Skincare

EPARA Skincare Brightening Night Balm, $, available at Epara Skincare

Uoma Beauty

UOMA Beauty sets out to redefine the beauty industry’s rules of diversity and inclusivity by offering the highest quality formulas to suit all skin types and tones. Founded by Nigerian-born Sharon Chuter, who divides her time between London and LA, products range from highly pigmented eyeshadow palettes to blinding highlighters. The brand also uses the Fitzpatrick Scale for its foundation, which measures the skin’s reaction to the sun, allowing customers to identify their skin colour group and help them pick the best shade for them.

UOMA Beauty Black Magic Carnival Face and Body Bronzing Highlighte, $, available at Selfridges & Co.

UOMA Beauty Stay Woke Luminous Brightening Concealer, $, available at Selfridges & Co.


Founded by two university friends Rachael Twumasi-Corson and Joycelyn Mate, Afrocenchix was built from a desire to create natural products for afro hair which weren’t available on the high street. Jocelyn suffered from alopecia and Rachael has sensitive skin, so their products are mindful of special skin and hair needs. You can purchase the line at Holland & Barrett.

Afrocenchix The Newly Natural Set, $, available at Afrocenchix

Afrocenchix The Braid Care Set, $, available at Afrocenchix

Pillbox Cosmetics

Pillbox Cosmetics’ USP is that it offers the UK’s first online custom colour service, where beauty lovers can personalise their perfect nail shade to celebrate their individuality. All shades are highly pigmented, vegan and cruelty-free. Even better, they don’t chip as easily as other polishes we’ve tried. We’re big fans.

Pillbox Cosmetics Marilla, $, available at Pillbox Cosmetics

Pillbox Cosmetics Ruby, $, available at Pillbox Cosmetics


Briogeo takes its name from the Italian and Latin words for “vibrant” and “of Earth and nature”, and offers products for all hair types to boost volume, repair and de-frizz. Founder Nancy Twine believes beautiful hair shouldn’t be compromised by harsh ingredients. All of Briogeo’s products are also cruelty-free and ethically-sourced.

Briogeo Curl Charisma Rice Amino + Avocado Leave-In Cream, $, available at Cult Beauty

Briogeo B. Well Castor Oil, $, available at Briogeo


Following her own natural hair journey in which she became frustrated with the sulphates and silicone based products available, Michele Scott-Lynch launched Boucleme: a curly hair line which delivers healthy, frizz-free curls using only natural, fair trade and eco-certified ingredients. With sustainability at its core, Boucleme sources and manufactures all of its products in the UK.

Boucleme Curl Defining Gel, $, available at Boucleme

Boucleme Boucleme Curl Cleanser, $, available at Boots


When Mahisha Dellinger became disenchanted by the lack of natural hair products on the market, she sought to create a new brand for women just like her. CURLS remains a leader in the natural haircare space and works closely with celebrities such as Alicia Keys, Halle Berry and Ashanti.

The brand’s collection of products are formulated to cater to each curl type using quality and certified organic ingredients, which have been responsibly sourced. The Blueberry Coconut Hair Milk is one of the best products for curly hair and it smells divine, too.

CURLS Curls Blueberry & Coconut Hair Milk, $, available at Curls

CURLS Curls Blueberry Bliss Curl Control Paste, $, available at Curls

Black Girl Sunscreen

Every Black girl knows how difficult it is to find a sunscreen that doesn’t leave an ashy white residue on the skin. This sunscreen was created to solve exactly that problem. It harnesses the finest ingredients to shield, protect and moisturise darker skin types and it makes skin glow.

Black Girl Sunscreen Black Girl Sunscreen SPF 30, $, available at Black Girl Sunscreen

Liha Beauty

Founded by best friends Liha Okunniwa and Abi Oyepitan, Liha Beauty creates innovative, luxe natural and vegan skincare which fuses African roots and quintessentially British attitudes. Sell-out products include the Golden Shea Butter and Idan Oil (Yoruba for magic), which are created using all-natural Nigerian ingredients.

Liha Beauty IDAN OIL, $, available at Liha Beauty

Liha Beauty Ivory Shea Butter, $, available at Liha Beauty


Created in Nadine Bryan’s kitchen in 2017, Bryoscrema is an opulent makeup range aimed to provide women of colour with smooth and flawless looks. The range boasts strong pigments in bold colours and cool-warm undertones, as well as natural ingredients that have moisturising and antioxidant properties.

Brysocrema Iridescent Eyeshadow – Brazen Bronze, $, available at Brysocrema

Brysocrema Audacious Lipstick – Lush Pink, $, available at Brysocrema

Lash Magnifique

Adored by celebrity makeup artists such as Patrick Ta and Mario Dedivanovic, Lash Maqnifique is the award-winning luxury faux lash brand founded by Stacey Nathaniel. Styles range from ultra-natural to super fluttery, and when salons open, you can book an appointment at her studio in St John’s Wood, London, for the proper VIP treatment.

Lash Magnifique Alethia, $, available at Lash Magnifique

Lash Magnifique Jasmine, $, available at Lash Magnifique

Soapsmith London

Soapsmith founder Samantha Jameson began making soap in 2012, and now creates the finest handcrafted soaps and body products in her London studio using traditional cold press methods.

Soapsmith Camden Bath Soak, $, available at Soapsmith

Soapsmith Brick Lane, $, available at Soapsmith

Flora & Curl

When Rose Ovensehi decided to return to her natural hair, she discovered that her scalp had become damaged by years of chemical processing and straightening. She launched Flora & Curl to restore the health of her scalp and to hydrate her curls using plant based ingredients from around the world — including Brazilian oils, Ghanaian butters and botanical ingredients (all whipped up in her mother’s kitchen). The brand now offers a selection of aromatherapeutic haircare that is free from artificial fragrance.

Flora Curl Organic Rose & Honey Leave-in Detangler, $, available at Flora Curl

Flora Curl Jasmine Oasis Hydrating Hair Mist, $, available at Flora Curl

OPV Beauty

When sisters Opeyemi and Bukola were growing up, they were captivated by the beauty in glamour magazines. They decided to launch OPV Beauty, a beauty brand that aims to be inclusive of all skin tones and encourages everyone to express themselves through makeup. Products are 100% cruelty free and are suitable for all skin tones and ethnicities. The eyeshadow pigments in particular are unrivalled.

OPV Beauty Amaze Loose Pigment, $, available at OPV Beauty

OPV Beauty 15 Colour Concealer Palette (Cream Base), $, available at OPV Beauty

Fenty Beauty

You can’t have a roundup without mentioning RiRi. She needs no introduction and her cosmetics line Fenty Beauty has been a game-changer for Black women and women of colour since it burst onto the scene 2017, providing us with everything from lipstick to eyeshadow. The Body Lava Luminizer and Gloss Bomb Universal Lip Luminizer are two fan favourites for enhancing glow.

Fenty Beauty Fenty Beauty Body Lava Body Luminizer 90ml, $, available at Fenty Beauty

Fenty Beauty Fenty Beauty Gloss Bomb Universal Lip Luminizer, $, available at

Equi Botanics

After noticing a clump of hair in her hand following weave-on extensions, Ekwy Chukwuji-Nnene decided she needed to learn how to look after her hair. She spent years working closely with creative chemists to understand afro hair needs and then Equi Botanics was born. Each of the products contain rich ingredients such as marula oil, murumuru butter and almond oil to reduce breakage and encourage growth, thickness and retention. They are all suitable for curly, kinky, coily and straight hair.

Equi Botanics Baobab Moisturising Sulfate Free Cleanser, $, available at Equi Botanics

Equi Botanics Marula Oil Leave in Conditioner, $, available at Equi Botanics

Emolyne Cosmetics

Launched this year, Emolyne Cosmetics was founded by Ugandan-born, London-based entrepreneur Emolyne Ramlov. From lipstick and lip liner to nail polish, the range consists of 30 shades of reds and nudes with various undertones in mind.

The Metamorphosis Velvet Semi-Matte lipstick is super hydrating, offers full coverages and lasts all day, while the nail polish formulas apply effortlessly and stay put. 

Emolyne Metamorphosis Velvet Semi-Matte Lipstick, $, available at Emolyne

Emolyne Metamorphosis Gel Lacquer, $, available at Emolyne


This indie makeup brand has luxury written all over it, but it’s actually super affordable. The Self Made Eyeshadow Palette is an Instagram favourite, featuring champagne, rose and neutral shades in matte and satin finishes.

AronséCosmetics Self Made Eyeshadow Palette, $, available at AronséCosmetics

AronséCosmetics Hot Chocolate Matte Lip Colour, $, available at AronséCosmetics

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Credit: Original article published here.

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