Live Nation predict ‘shows at scale’ could return next summer.
The concert giant’s CEO Michael Rapino has weighed in on the state of the live music industry and he expects the company to beat the obstacles caused by the coronavirus pandemic.
Gigs have been cancelled around the world due to the global health crisis – with live stream shows taking over out of necessity – and Live Nation itself has reported a 95.1% drop in revenue in the third quarter of 2020.
According to IQMag, Rapino is optimistic for next year, and he pointed to strong festival sales for 2021 and just a small number of fans returning tickets for refunds.
He suggested fans could ‘expect shows at scale next summer’, and he promised these concerts would follow a series of measure to ensure they can be presented in a Covid-secure way.
He added: ‘From venue sanitation procedures to fan-friendly policies and on ticket purchases and the latest testing options, we are setting standards that will give the fans, crews and artists peace of mind before, during and after the show.’
He acknowledged that ‘the path to live [music] will not be a straight line’, and Live Nation ‘will maintain flexibility and focus on innovating’ as time goes on.
Meanwhile, Rapino has also predicted a ‘robust outdoor summer season’ for 2021, as he used the likes of Isle of Wight and Download as prime examples.
He explained: ‘Our expectations for a robust outdoor summer season in 2021 are also reinforced by the two-thirds of fans keeping their tickets for cancelled festivals so they can go to next year’s show, along with strong early ticket sales for festivals in the UK next summer…
‘For example, Download and Isle of Wight are pacing well ahead of last year.’
When it comes to festivals being held in the future, a testing system is thought to be vital, with punters needing to provide a negative Covid-19 result to be allowed in.
Credit: Original article published here.