My Celebrity Life

Aldi can’t resist subtle dig at Colin the Caterpillar saga in new Christmas advert and we’re living for it

Aldi is the latest retailer to release their festive advert, but did you spot a cameo from Cuthbert the Caterpillar?

The supermarket’s animated offering won the hearts of fans after it featured a surprise appearance from the one and only Kevin the Carrot.

Marcus Rashford lent his voice to a radish in the advert which told the story of Ebanana Scrooge, who eventually found some Christmas cheer and apologised for his miserable ways.

But with everyone not-so patiently waiting for Christmas adverts recently, some of those tuning into Aldi’s spotted an incredible detail which many people seem to have missed.

The retailer included a very subtle dig to the legal contest with fellow supermarket Marks & Spencer over the latter’s iconic Colin the Caterpillar cake.

Aldi’s equivalent, Cuthbert the Caterpillar, can be seen getting arrested in the background, which went down a treat with those who picked up on the cameo.

My Celebrity Life –
The ad features Cuthbert in the background being arrested by two lemons (Picture: Aldi)

One wrote on Twitter: ‘Cuthbert the Caterpillar getting arrested in the Aldi Christmas advert is super patter.’

‘Check out Cuthbert getting arrested in the background! I aspire to be as savage a marketer as Aldi,’ said another.

A follower echoed: ‘Aldi win the Christmas advert war, just for Cuthbert’s cameo – being carted off in handcuffs #freecuthbert #KevinTheCarrot.’






A Twitter user commented: ‘Cuthbert the Caterpillar gets arrested! Genius trolling from Aldi #AldiChristmasAd.’

‘I’ve got a lot of time for Cuthbert the Caterpillar getting arrested in the background of the new Aldi Christmas ad,’ agreed another.

My Celebrity Life –
Marcus Rashford voices a radish in the Aldi Christmas advert (Picture: Aldi)

The moment occurs near the beginning of the clip when Ebanana enters his house, with Cuthbert carted off in handcuffs in the background.

The battle between the two supermarkets started earlier this year after Marks and Spencer launched legal action against Aldi, accusing them of copying the iconic Colin the Caterpillar cake.

M&S claimed their competitor benefited from their own reputation of the product, and wanted Aldi to remove the cake from being on sale.

They altered the product to remove Cuthbert’s milk chocolate eyes, with the cake back in shops by mid-May.

Marks and Spencer’s own advert also won fans, with Spiderman star Tom Holland stepping in to voice Percy the Pig.


Credit: Original article published here.

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