My Celebrity Life

BBC Three TV channel return officially confirmed as Ofcom gives go-ahead

My Celebrity Life –
It’s coming back, baby (Picture: BBC)

BBC Three is set to return as a TV channel six years after being taken off air thanks to Ofcom giving its comeback the greenlight.

The corporation removed BBC Three from the airwaves in 2016 and instead moved it online, believing that the initiative would make it easier to attract younger audiences.

However, following huge successes with shows such as Killing Eve and Normal People over lockdown, the BBC wants to showcase its content to a ‘wider audience’ using ‘both a broadcast channel and BBC iPlayer in tandem’.

Television watchdog Ofcom has approved the move and today announced: ‘Our job is to ensure that any change the BBC wishes to make to its publicly funded TV, radio and online services does not give it an unfair advantage over rival broadcasters.

‘Having conducted a detailed analysis of the BBC’s proposal, we have provisionally concluded that the public value of BBC Three returning as a broadcast channel justifies the limited adverse market impact.’

Ofcom added that the return of BBC Three would benefit certain demographics and regions that are less likely to watch its content using streaming services.

My Celebrity Life –
Normal People debuted in 2020 (Picture: BBC)

‘We have provisionally found that the channel would increase the availability and reach of BBC Three to people who currently don’t access it,’ it said.

‘Particularly viewers from lower-income households and those living outside London and the south-east.’

The BBC is delighted by the news, with a spokesperson saying: ‘It is a fantastic vote of confidence in our drive to deliver more value and grow our offer for younger audiences across the UK.

‘We’ve committed to increase our investment in the channel’s programmes, which will allow us to deliver even more of our award-winning content and expand our creative partnerships across the UK nations and regions.’

It’s expected that the channel will be back in 2022.

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